Sky Television and emuse absolutely have launched of the first Impulse Response Interactive Television advertisement in New Zealand for Mitsubishi Motors. Viewers who see the Mitsubishi Lancer advertisement will be invited to press Red on the SKY remote to request more information on the car. They simply follow the prompts on screen to select their […]
Industry body the Cable & Satellite Broadcasting Association of Asia (CASBAA) has applauded a call by regional political leaders for Governments to “effectively address” the issue of satellite and cable TV signal theft. “The new priority given by the APEC ministers to this problem is great news,” said Marcel Fenez, the Chairman of CASBAA. “With […]
From David Del Valle in Madrid The sales of DTT boxes and integrated DTT TV sets are accelerating in Spain. More than 371,000 DTT devices were sold in July, of which more than 170,000 were integrated DTT TV sets, representing 45.8 per cent of the total. Currently, 19.4 per cent of Spanish homes are already […]
US broadcasters promised to air more than $327 million (E231m) worth of television spots as part of a campaign to alert consumers about the approaching switch-over to digital television. The major television networks, as well as 95 station-owning broadcast companies, pledged to run the ads as part of a $697 million campaign designed to keep […]
From David Del Valle in Madrid The Spanish police has disbanded a network of pay-TV hackers by arresting 27 people across the country who would have defrauded the pay-TV companies of E10 million. Amonsgt the detainees there are 10 distributors of keys and codes through the Internet, nine sellers of manipulated set-top-boxes and eight responsible […]
Vodafone’s Portugal unit is considering entering the IPTV market and is also contemplating participating in Portugal’s digital terrestrial television (DTT) tender, Jornal de Negocios reported, citing the company’s deputy CEO Antonio Coimbra. ‘Vodafone is ready to launch an IPTV offer in the short term if it decides to do so,’ Coimbra said. Though the company […]
The UK's television switchover starts today when thousands of homes in Whitehaven, Cumbria, receive digital channels for the first time. The two-stage switchover starts at approximately 2am when analogue BBC Two is replaced with the first group of digital services.
From David Del Valle in Madrid Telco operator Abertis is leading a project to develop a single DTT box and pre-paid cards to allow DTT broadcasters to offer certain pay TV services, such as cinema or football or music events following the Italian example. The company plans to set up a centre or a factory […]
Interactive Digital Sales (IDS), the advertising solutions provider for Virgin Media Television, has selected Chellomedia's Mistral software to create and publish templated interactive advertising on the Sky Satellite platform. Chellomedia's Mistral software has been recently enhanced to offer a range of advertising solutions for UK satellite, DTT and European Cable platforms. The solutions offer media […]
From Colin Mann in Cannes European cable industry trade body Cable Europe, has revealed that cable TV operators in Europe added more than two million digital TV customers in the first half of 2007. The cable industry is expected to count more than 16 million digital TV customers by year-end 2007, that would be a […]