Over time TV ads have an enduring impact with advertisers reaping benefits from campaigns begun a year earlier, claims one of the biggest studies of its kind. Researchers looked at the impact of marketing for several hundred brands in haircare, cereals, juice and motor insurance. The work commissioned from PwC, the professional services group, and […]

Almost 85 per cent of UK homes now have digital television on their main set Ofcom says. Household take up of digital television – via Freeview, digital satellite or cable TV – stood at 84 per cent at the end of June, up from 80.5 per cent three months earlier, according to the media regulator’s […]

NBC Universal said it would soon permit consumers to download many of NBC's most popular programmes free to personal computers and other devices for one week immediately after their broadcasts. The service, which is set to start in November, comes less than three weeks after NBC Universal said it was pulling its programmes out of […]

Advertisers have had their first look at new TV ratings that track how many people stay tuned to commercials. Commercial ratings – i.e. how many actually watched the commercial rather than the programme it was in – also include viewers with digital video recorders who watch ads up to three days after the initial airing. […]

The Nielsen Company has reported that television watching in the US during the 2006-2007 television year (18 September 2006 to 23 September 2007) remained at the record levels set the previous year. The number of homes with Digital Video Recorders (DVRs) more than doubled. According to Nielsen the total average time a household had a […]

From David Del Valle in Madrid The dispute over football TV rights between Sogecable and Mediapro has led the largest pay-TV group to lose 10,000 subscribers in the third quarter of the year. Nonetheless this was a net of 40,000 more than a year ago reaching a total of 2.046 million. The company is also […]

Sky Television and emuse absolutely have launched of the first Impulse Response Interactive Television advertisement in New Zealand for Mitsubishi Motors. Viewers who see the Mitsubishi Lancer advertisement will be invited to press Red on the SKY remote to request more information on the car. They simply follow the prompts on screen to select their […]

Industry body the Cable & Satellite Broadcasting Association of Asia (CASBAA) has applauded a call by regional political leaders for Governments to “effectively address” the issue of satellite and cable TV signal theft. “The new priority given by the APEC ministers to this problem is great news,” said Marcel Fenez, the Chairman of CASBAA. “With […]

From David Del Valle in Madrid The sales of DTT boxes and integrated DTT TV sets are accelerating in Spain. More than 371,000 DTT devices were sold in July, of which more than 170,000 were integrated DTT TV sets, representing 45.8 per cent of the total. Currently, 19.4 per cent of Spanish homes are already […]

A dispute has broken out between UK television networks and their and Ofcom over the public service remit of channels such as ITV1 and Channel 4. Ed Richards, chief executive of the media and communications regulator, signalled renewed pressure to finalise the remit of channels such as ITV1 and Channel 4, saying that the public […]