A white paper from Parks Associates, produced in partnership with JW Player (JWP), reveals streaming service providers operate in a video market expanding into increased complexity and changing viewer habits. Parks Associates research shows an increase in video viewing – now 67 per cent of consumers watch social video, 50per cent watch free ad-supported video, […]
MAVTV, the media platform for motorsports, powersports and automotive programming, is launching MAVTV GO, its new direct-to-consumer streaming service. Developed in partnership with Endeavor Streaming, a specialist in premium video distribution, MAVTV GO brings motorsports fans worldwide access to original shows, live racing, race recaps, documentaries and a library of VoD content that includes archive […]
LG Ad Solutions, a specialist in connected TV and cross-screen advertising, has released a report titled The Inclusive Screen: Black Americans, based on a survey of nearly 1,500 Black and African American CTV users, the report found that CTV is a pivotal environment for advertisers to connect with Black Americans in personalised and impactful ways. The […]
Samsung TV Plus, Samsung’s FAST and AVoD service, has announced the arrival of The Lord of the Rings: The Rings of Power series to its Entertainment Mix and VoD offering. The arrival of the fantasy prequel series marks its debut on the FAST platform and is the latest expansion of the Samsung TV Plus catalogue. […]
The European Programmatic TV Initiative (EPTVI), led by thought leadership and advisory collective The Project X Initiative, has announced the addition of industry advisors, and new partnerships with OpenX, an independent supply-side platform for audience, data, and identity targeting, and Google Ad Manager, Google’s supply-side platform for publishers and broadcasters across all formats and screens […]
Snapchat has recently unveiled a range of product updates on its social media platform – from more expansive optimisation choices that drive lower-funnel conversions to new brand-specific ad formats that achieve cost-effective reach. “These new products and improvements offer partners compelling ways to reach the Snapchat audience,” the company wrote in a blog post. “And […]
Channel 4 Sales has announced TUI as the sponsorship partner for Married at First Sight UK season 4, which returns to the UK later this summer. The global leisure and travel company will team up with the hit reality show, with the TUI brand featuring on E4 and Channel 4 streaming, and across E4 and […]
The UK is forecast to have the largest entertainment and media market in Europe – overtaking Germany – from 2025, according to PwC’s Global Entertainment & Media (E&M) Outlook 2024-2028. UK E&M revenue is expected to break the £100 billion (€117bn) barrier this year before growing to £121 billion by 2028 at a compound annual […]
Bosnia and Herzegovina has entrusted Croatian company Odašiljači i veze (OiV) to finally complete the long-delayed rollout of Digital Terrestrial Television (DTT). The project has been stalled for nearly a decade, leaving Bosnia and Herzegovina as the only European country still using analogue broadcasting technology. It is estimated that at least 60 per cent of […]
WARC has released The Future of Programmatic 2024, a report covering the major trends shaping programmatic advertising over the coming 12 months, together with practical guidance for advertisers evolving their programmatic and ad tech capabilities. Programmatic advertising is digital advertising that is bought, sold and placed using automated technologies and algorithms. The report highlights key […]