Research from Virgin Media O2 finds majority (85 per cent) of parents consider reliable connectivity crucial for entertaining children during wet weather on rural outtings during the school holidays. With 60 per cent of respondents (over 40 million Brits) heading on countryside getaways this summer, more than 1 in 3 (37 per cent) are looking […]
Go Addressable, a trade organisation dedicated to furthering the growth of addressable TV, has published research that highlights the value of addressable TV advertising, or the ability to serve targeted ads to specific households or users based on deterministic identifiers, amid signal loss and evolving viewership habits. Advertisers today can at times face difficulties reaching […]
Research from Future Today, a specialist in delivering CTV ad-supported solutions, has found that 91 per cent of US parents believe brands that who advertise on kids/family content are more trustworthy than brands that advertise on other types of content. Future Today partnered with The Insights Family to understand how families consume FAST content, including […]
Despite the the new Serie A season kicking off this weekend, the TV and streaming rights for the Italian football league remain unsold – at least officially – across all Nordic countries. Whoever picks up the right to distribute the Italian top league will have a solid fan base of around a million interested viewers […]
Cineverse, a streaming technology and entertainment company, has announced a partnership with Wurl, a specialist in the CTV industry, to distribute its portfolio of FAST channels and launch new channels. The partnership will enable Cineverse to streamline channel launches through seamless integration with Matchpoint, the company’s proprietary distribution platform, along with enhanced monetisation which will […]
The Alliance for IP Media Solutions (AIMS) has announced its newest member: KMH Integration, a full-service systems integration and technology solutions provider to the digital media, broadcast and AV markets. “We’re thrilled to add KMH Integration as a member of AIMS,” commented Andrew Starks, board of directors’ member and marketing working group chair for AIMS. […]
Prime Video has announced that The Money Game, a six-part docuseries that chronicles the introduction of the groundbreaking decision by the NCAA to grant NIL (name, image and likeness) rights to student-athletes, permitting them – for the first time ever – to earn endorsement compensation while maintaining their amateur athletic status. The entire season will […]
Barb has released data from its Establishment Survey showing that 20 million UK homes (68.7 per cent) had access to a subscription video-on-demand (SVoD) service in Q2 2024. This is a slight increase from 19.5 million UK homes (67.9 per cent) in Q1, and the first time more than 20 million UK homes report having […]
Paris 2024 Olympics insights from Yospace, the dynamic ad insertion company – and gathered from ad-funded broadcaster customers across four continents – show that it stitched 4 billion one-to-one addressable ads during the event’s 19 days. The findings reveal surges in viewership for key moments that drove long streaming sessions as viewers were drawn in […]
Deezer, the music streaming platform, and DAZN, the sports streaming service, have announced a multi-year joint distribution partnership. Later this year, music and sports fans in France will be able to seamlessly access premium streaming on Deezer and DAZN through multiple direct-to-consumer offers. The collaboration follows DAZN’s recent win to become the home of Ligue […]