LG Ad Solutions, a specialist in Connected TV (CTV) and cross-screen advertising, has launched Native Screensaver Ads, a full-screen advertising experience that activates across the Home Screen, LG Channels and Content Store on LG Smart TVs. This ad format capitalises on idle screen time, turning what may be perceived as a period of downtime into […]
Welsh TV producers trade body TAC has published its submission to Ofcom’s further consultation on the Channel 4 licence. Ofcom originally consulted on Channel 4’s 10-year licence late in 2023 and has now issued a second consultation on the idea of raising Channel 4’s Made out of England (MoE) quota, from 9 per cent to 12 per […]
On September 21st, TNT Sports Box Office will show the all-British heavyweight clash between Anthony Joshua and Daniel Dubois for the IBF world heavyweight title, live from London’s Wembley Stadium. TNT Sports Box Office coverage will be live from 4pm, presented by Laura Woods alongside Carl Frampton, Lennox Lewis and Steve Bunce, with live commentary […]
FuboTV, the sports-first live TV streaming platform, is further enhancing its ad inventory with a new proprietary Connected TV (CTV) ad format, The Triple Play. Available in the coming days, The Triple Play will launch sponsored by a major US retailer’s back-to-school campaign, providing the brand complete share of voice on Fubo’s home screen. The […]
Media services provider Arqiva has enhanced its portfolio of streaming services with the addition of new broadcast optimisation capability. Provided in collaboration with System73, the new service offerings for optimisation, QoE analytics and seamless CDN switching aim to reduce the delivery cost, latency, environmental impact and viewer satisfaction issues that come with the increasing requirement […]
In the UK, it’s legal for overseas gambling platforms to advertise, but only under strict conditions. The primary rule is that these platforms must hold a licence from the UK Gambling Commission (UKGC). This was established by the Gambling Act 2005, which requires any operator, including those based overseas, to have a UKGC licence […]
YouTube moved into the top spot among media distributors in the July 2024 Media Distributor Gauge report, Nielsen’s monthly view of total TV consumption across the US by media company. Time spent watching YouTube on television was up 7 per cent compared to June, leading the streaming platform to account for 10.4 per cent of […]
Kantar, the marketing insights and analytics company, has found that marketer confidence in X (formerly Twitter) has declined significantly in the past year, driven by brand safety concerns and poor perceptions around innovation and trust. The findings are included in Kantar’s Media Reactions 2024 report, an annual study exploring the evolving media landscape. The study, […]
Precise TV, the contextual video company driving business outcomes for brands, and Giraffe Insights, a kids, youth and family research agency, has released its second annual Precise Advertiser Report: Teens & Youth (PARTY), providing COPPA-compliant audience insights for parents and teens aged 13-17 in the US. “Our findings support the influx of TV dollars flowing […]
Kantar is the newest hybrid member of the British Association for Screen Entertainment (BASE) & DEGI: The Digital Entertainment Group International. It joins 100+ organisations already in the BASE and DEGI member and partner community. A specialist in consumer and shopper insights, Kantar Worldpanel helps brands make strategic decisions and achieve sustainable impact through behavioural data. […]