Kantar is the newest hybrid member of the British Association for Screen Entertainment (BASE) & DEGI: The Digital Entertainment Group International. It joins 100+ organisations already in the BASE and DEGI member and partner community.

A specialist in consumer and shopper insights, Kantar Worldpanel helps brands make strategic decisions and achieve sustainable impact through behavioural data. With its consumer panel, representing 6 billion people, Kantar offers a comprehensive view of brand and retail dynamics. Their insights empower brands and retailers to adapt to shopper behaviour effectively. Additionally, Kantar supports the Home Entertainment industry with research and analysis, including contributions to the BASE/DEGI Annual Statement.

Craig Armer, Global Strategic Insight Director (Entertainment on Demand & ComTech) at Kantar Worldpanel, commented: “We are delighted to join BASE/DEGI as a hybrid member and have the opportunity to work ever more closely with the leading industry body and its members. Our relationship with BASE/DEGI spans well over a decade and we are excited that our new membership will help us play a key role in this industry’s growth story.”

Liz Bales, Chief Executive at BASE and DEGI, said: “Kantar and their Worldpanel unit consistently play a crucial role in BASE/DEGI industry analysis and the Home Entertainment landscape. Renowned for their expertise in market research and strategic insights, we are delighted to include them in our expanding network of over eighty members and partners. This membership not only strengthens our long-term collaboration with Kantar but also offers valuable insights and supports informed decision-making for the benefit of BASE/DEGI members.”

Yasmin Nevard, Head of Insights at BASE, added: “It’s brilliant to have Kantar Worldpanel join as a hybrid BASE & DEGI member, as we share their comprehensive analysis of the physical consumer for members in September. This comes at a pivotal moment for the home entertainment physical market, where consumers are increasing their engagement and spend across premium physical formats – investing in 4K products, collecting every disc across a franchise, and selling out new releases of cult classics.”

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Tags: BASE, DEGI, Kantar