Following the successful ad-tier launch in the US, Disney+ in the UK will introduce its ad-supported subscription plan in November, giving consumers more ways to subscribe than ever before and the ultimate flexibility in selecting a subscription plan that suits their needs. From November 1st, the new Standard with Ads, in addition to Standard and […]
Omniscreen data and measurement provider Samba TV’s latest State of Viewership report, analysing approximately 45 billion hours of linear and streaming during the first half of 2023, indicates a viewership landscape marked by opportunities for audiences to consume OTT content, consisting of newly-rolled out AVoD options from streaming leaders Disney+ and Netflix, as well as […]
Findings from Leichtman Research Group indicate that 83 per cent of all US households have a subscription video on-Demand (SVoD) service from Netflix, Prime Video and/or Hulu – compared to 83 per cent in 2022, 78 per cent in 2020, 69 per cent in 2018, and 52 per cent in 2015. Twelve additional streaming video […]
Streaming services experienced a surge in daily engagement per user in the first half of 2023, reversing the downward trend that started in 2021, as competition between services began taking a toll on the amount of time that consumers can spend on each streaming platform. That is the main conclusion of video streaming SaaS specialist […]
Advertising spend on Connected TV (CTV) is increasing as viewers and advertisers migrate from linear broadcast television, but a new WARC study finds this steady growth is restricted by its performance credentials and competition from search, social and retail media. WARC Media’s latest Global Advertising Trends report, Connected TV’s next episode, examines advertising investment and consumption patterns […]
Returning series had a strong showing on Netflix in the week commencing Juy 31st with The Lincoln Lawyer Season 2 lheading back to the top of the English TV List following the release of Part 2 with 6.7 million views for the week, bringing its total views for the season to 23.3 million. Season 1 […]
Starzplay has announced a strategic partnership with TPAY, a payments provider in the Middle East, Turkey and Africa (META). With this partnership, customers will be able to make their subscription payments using their mobile phone numbers, to access Starzplay’s sports and entertainment content. With an initial focus on expanding its presence in the MENA region, […]
Prime Video is the market leading streaming service in Spain once again, according to the latest data from GECA, with a 67.3 per cent audience share. Netflix is a close second with 65.2 per cent, followed by Disney+ with 37.3 per cent (a significantly growth), HBO Max with 31 per cent, Movistar Plus with 22.4 […]
The media diets of viewers and listeners in the UK appear to be more diverse and fragmented than ever, according to broadcast regulator Ofcom’s latest annual report on the TV, online video, radio and audio sectors. As competition for the nation’s attention intensifies, Media Nations 2023 finds that the proportion of viewers who tune in […]
Findings from evidence-based insights and consulting company Kantar’s latest Entertainment on Demand (EoD) data on the global streaming market identify potential obstacles to subscriber growth. Kantar’s EoD study covers the following markets: GB, USA, Australia, Germany, Spain, and France and has uncovered the following behaviours and findings within the Video on Demand (VoD) market between […]