Analyst: SVoD gaining mindshare with legacy pay-TV
If forced to decide between legacy pay-TV or SVoD services, 57 per cent of dual-service users would choose legacy pay-TV, 43 per cent streaming services such as Netflix and Hulu, according to new insights from actionable intelligence firm TDG’s 7th annual Benchmarking the Connected Consumer study. “One would be excused for thinking the difference would […]