Hulu SVoD users pick streaming over pay-TV
When asked to choose between their legacy pay-TV and SVoD services, Hulu on-demand users are 37 per cent more likely than Amazon Prime users and 29 per cent more likely than Netflix users to select streaming services over legacy pay-TV, according to new research from The Diffusion Group (TDG). Two-thirds (67 per cent) of Hulu […]