Advanced Television

Articles

Barb extends campaign planning to Netflix, discovery+

Barb, the industry’s standard for understanding what people watch, has upgraded its pre-campaign planning tool, Advanced Campaign Hub. This upgrade enables advertisers and media agencies to plan campaigns on a wide range of streaming services that now includes discovery+ and Netflix. Prime Video (including Freevee) has been included in the Advanced Campaign Hub since June. […]

September 24, 2024

Sweden: Tele2 bundles Disney+

Tele2 and and The Walt Disney Company Nordic & Baltic has entered an agreement to provide Tele2 customers with more entertainment through Disney+. The deal marks the first Disney+ bundle offering in Sweden. “The addition of Disney+ to the Tele2 portfolio enhances our ability to deliver exceptional entertainment to our customers. At Tele2, our constant […]

September 23, 2024

UK titles rule Netflix’s H1 most-watched shows

Netflix has shared its latest Engagement Report, which shows what people watched on Netflix from January to June 2024. Introducing the report, the streaming platform said: “Watchtime — or engagement — is our best indicator of member happiness. When people watch more, they stick around longer and recommend Netflix to others. In the first half of […]

September 19, 2024By Nik Roseveare

Study: ‘Streamflation’ is unrelenting

FinanceBuzz conducted a study analysing the monthly prices for both standard and premium streaming subscribers over the 20 years since the services were first launched. The study tracked the pricing changes of Hulu, Paramount+, Peacock, Max, Netflix, Prime Video and Apple TV+ in the US. It begins with Hulu’s launch in 2007, which did not […]

September 19, 2024

Sportian boost for ONE Championship anti-piracy fight

Sportian, the sports division of Globant, is partnering with martial arts organisation ONE Championship to protect its content against piracy. Using Globant Sportian’s Content Protection services, an evolution of the services originally developed by La Liga, illegal broadcasts can be detected in real-time and tracked across streaming sites, apps, VoD platforms, search engines, social media, […]

September 19, 2024By Colin Mann

Channel 4 streaming minutes up 25% in 2024

Channel 4’s streaming growth continues, with minutes viewed up 25 per cent (to 42 billion) between January and August 2024. In August alone, total viewer minutes grew 11 per cent year on year (to 4.4 billion viewer minutes). Latest Barb data also shows the channel continues to grow its overall audience, with a 4 per […]

September 18, 2024

Report: Olympics fuels US TV viewership in August

US Television viewing in August was boosted by the 2024 Paris Olympics, according to The Gauge report from Nielsen. The Summer Games had the most notable impact on broadcast viewership, notching growth levels more typical for September with increases of 8 per cent versus July and 11.7 per cent year over year. The broadcast category […]

September 18, 2024

BBFC, Prime Video new self-rating partnership

The British Board of Film Classification (BBFC) has announced a new self-rating agreement with Prime Video, building on the existing relationship between the two organisations, which dates back to 2015. This new agreement will allow Prime Video to produce recognised BBFC age ratings internally, making it easier for Prime Video customers to choose the right […]

September 18, 2024

The Perfect Couple holds on to Netflix #1

Susanne Bier’s whodunnit limited series The Perfect Couple, starring Nicole Kidman and Liev Schreiber, spent another week atop Netflix’s English TV List clocking 21.9 million views in the week commencing September 9th. Season 4, Part 2 of Emily in Paris debuted in second place with 11.5 million views. The ladies of the Oppenheim Group sent […]

September 18, 2024

Sarandos: “Still so much potential in TV”

Ted Sarandos, co-CEO of Netflix, in delivering his keynote speech at the Royal Television Society London Convention, began by declaring that Britain is one of the best places for TV and film production. “The Royal Television Society always holds a special place in my heart because it was here, back in 2016, that I showed […]

September 17, 2024Colin Mann @ RTS London Convention