Disney+ has released the official trailer for Welcome to Chippendales, and has announced that the upcoming Original limited series will premiere on January 11th 2023 in the UK exclusively on Disney+. A true-crime saga, Welcome to Chippendales tells the incredible story of Somen Steve Banerjee, an Indian immigrant who became the unlikely founder of the […]
Findings from the latest Entertainment on Demand report from evidence-based insights and consulting company Kantar reveal that between July to September 2022, the number of VoD-enabled households that subscribed to at least one video streaming service in Great Britain fell to 16.18 million, down -234k, quarter on quarter, representing 56 per cent of households in […]
Research from Ampere Analysis shows that Disney has taken a firm lead for scripted content in North America, having ordered more new scripted content by the end of September than it took in the whole of 2021. Netflix has focused more on international with its scripted output falling by 15 per cent in North America […]
Netflix has revealed further details of its lower-priced, ad-supported plan. In a Blog post, Greg Peters, Chief Operating Officer and Chief Product Officer, said the company is “excited” to launch Basic with Ads — its ad-supported plan — in November. The plan will cost £4.99 a month in the UK and launch on November 3rd […]
From holding a 72 per cent share of the 100 most popular SVoD titles in the US in August of 2015, Netflix has seen a steady decline to under 30 per cent in the last seven years, notes Josh Rustage, Analyst at Ampere Analysis. “Ampere’s proprietary Popularity Score, which measures online engagement with individual titles, […]
A report from analysts at MoffettNathanson (MN), quoting Jeremi Gorman, Netflix’s new president of worldwide advertising, says that Netflix has almost sold out its available inventory for the launch of its ad-supported tier. A Netflix Q3 earnings call scheduled for October 18th should reveal more details, however, MN agrees with Netflix’s own expectations that the […]
Integral Ad Science (IAS), a specialist in digital media quality, has been selected by Netflix as a partner to provide transparency into advertising performance on the upcoming Netflix ad supported tier. Using IAS’s Viewability and Invalid Traffic (IVT) verification, brands and agencies will gain insights on campaign reach and engagement to drive outcomes and shape […]
To determine consumer perceptions and behaviours related to Connected TV (CTV) as the medium continues to take off, LG Ads Solutions, the CTV and cross-screen media company backed by LG Electronics, conducted an online survey of over 1000 UK consumers in October 2022. Among the findings: Netflix is still king: When asked which subscription services […]
The critically acclaimed bestseller A Nearly Normal Family by author Mattias Edvardsson will be adapted into a Swedish limited drama thriller series by Netflix. The novel, originally published in Sweden, has been sold in 550 000 copies across 35 territories worldwide. In the leading roles are Alexandra Karlsson Tyrefors, who’s making her acting debut as […]
Netflix has signed up to UK television audience measurement service BARB. It is the first industry-owned audience currency in the world that Netflix has joined. The development comes less than a year after BARB introduced an upgrade of its daily audience reporting. Since November 2021, streaming services have been an integral part of its reporting […]