Netflix has hailed the success of its ad-supported plan, which launched 12 months ago. In a blog post, Amy Reinhard President of Advertising at Netflix, said: “We have built an incredible foundation, focusing on areas advertisers told us matter most, all while delivering unmissable entertainment at an unbeatable value. As we continue to build and […]
Paramount has announced it will combine Channel 5’s BVoD, My5, with its FAST service Pluto TV, to bring audiences in the UK a supersized, free streaming service in 2024. The streaming destination will give access to an extensive range of new, exclusive and archived content from Channel 5, as well as an on-demand section and […]
Disney+ has introduced its ad-supported subscription plan in the UK, alongside two ad-free options. This expanded offering allows customers to watch Disney+ from £4.99 per month through the Standard with Ads plan, which gives access to all content and allows two concurrent streams. The ads plan will feature up to 4 minutes of commercials per […]
Email (42 per cent), followed by ads on live TV (32 per cent), streamed shows (29 per cent), direct mail (28 per cent), YouTube, and websites in general are considered the most effective advertising tactics among consumers overall, according to the State of Media, Entertainment, and Tech: Consumer Engagement 2023 study from Horowitz Research. The […]
Parks Associates has released its latest list of the top 10 US subscription streaming video services, based on estimated numbers of subscribers through September 2023 from the firm’s Streaming Video Tracker. Streaming leaders maintained their market position, including Prime Video in the top position above Netflix. Paramount+ moved ahead of ESPN+, and YouTube Premium pushed […]
Bill Burr’s directorial debut, the comedy Old Dads, topped Netflix’s English Films List for the second week in a row with 16.3 million views in the week commencing October 23rd, taking its total views to 29.6 million in just ten days. Fans were sold on Pain Hustlers, sending the new film which stars Emily Blunt […]
Viewers feel that the portrayal of sex and sexual relationships in programmes has improved and modernised, according to Ofcom’s latest study into audience attitudes towards sex and violence on television. Participants in the research generally consider that the level of sexual content on TV has remained high but steady in recent years. But many viewers […]
Virgin Media customers can now watch the Apple TV+ streaming service directly on supported Virgin set-top boxes. Apple TV+ is home to a number award-winning movies and series including Ted Lasso, The Morning Show, Bad Sisters, Slow Horses, Hijack, Severance, Foundation and the soon to be released Killers of the Flower Moon (pictured) from director […]
Cristóbal Balenciaga, the Original drama series inspired by the life and legacy of the Spanish creator from Guetaria, one of the most iconic fashion designers of all time, will debut January 19th 2024 exclusively on Disney+. In the series, created by Lourdes Iglesias and 12-time Goya award winners Aitor Arregi, Jon Garaño and Jose Mari […]
Analyst firm Parks Associates has revealed research showing the average US streaming household, which subscribes to 5.6 streaming services, could save $366 (€346) per year on average by switching from premium subscription tiers to ad-based tiers. The top services, including Netflix, Prime Video, Hulu, Disney+, Max, Paramount+, Peacock, and Discovery+, offer or plan to offer […]