Advanced Television

OTT

Research: 91% LatAm viewers streaming TV weekly

Findings from omnichannel sell-side advertising platform Magnite’s CTV in LATAM: The Future Forward report show that there is widespread adoption of connected TV (CTV) streaming platforms across Brazil, Argentina, and Mexico. The study of over 4,000 consumers across the region’s largest markets – Brazil, Argentina, and Mexico – identifies how audiences are consuming TV and […]

April 21, 2021

UKTV: Record Q1 viewing

Multichannel programmer UKTV has released consolidated viewing figures from the first quarter of the year and announced its highest ever Q1 share of viewing (4.73 per cent) with UKTV Originals continuing to entice viewers. Popular channels Dave, Drama, Gold, Yesterday and Alibi have all experienced growth between January 1 and March 31 as well as […]

April 21, 2021

iPlayer: Record-breaking start to year

BBC iPlayer has seen its best quarter on record with over 1.7 billion streams in the first three months of the year, according to figures released by the Corporation. The streaming service has grown 22 per cent on the same period last year, driven by the success of new titles such as The Serpent and […]

April 20, 2021

Research: APAC video spend grew 9% in 2020

According to analysis and research released by Media Partners Asia (MPA), consumer spending on video in Asia Pacific grew 9 per cent in 2020 to reach $58.3 billion (€48.3bn) in aggregate and is projected to rise 6 per cent CAGR to $79.3 billion. Growth in 2020 and in the future will be led by the […]

April 20, 2021

Rakuten TV expands on Samsung TV Plus

Rakuten TV is strengthening its ongoing partnership with Samsung Electronics to expand its free content offering on the platform’s AVoD service and launches over 20 own and third-party channels on the Samsung TV Plus service across 16 European markets. During April and May Rakuten TV will roll out a total of 166 new channels in […]

April 20, 2021

Forecast: W Europe at 234m SVoD subs by 2026

Western Europe will have 234 million SVoD subscriptions by 2026, up from 137 million at end-2020, according to the Western Europe OTT TV & Video Forecasts report from analyst firm Digital TV Research. Despite losing market share, Netflix will remain the largest SVoD platform. Netflix will have 74 million paying subscribers by 2026 – up […]

April 15, 2021

Research: CTV beats linear for audience reach

Research from programmatic video platform Tremor Video and ad platform Unruly, in partnership with research and advisor firm MTM Global, reveals that nearly three-quarters (72 per cent) of US digital advertising professionals believe that CTV reaches target audiences more effectively than linear TV, with 85 per cent making CTV a key part of their video […]

April 15, 2021

Analysis: More SVoD subs than people in US

A report from Ampere Analysis shows the rapid rise of SVoD services in the US. There are now more subscriptions to services including Netflix, Amazon Prime, Hulu, HBO Max and Disney+ than there are people in the US. The pandemic and stay-at-home measures, the launch of new studio-backed subscription services, and

April 12, 2021

Australia: Freeview enhanced HbbTV platform

Freeview Australia has launched its free enhanced HbbTV (Hybrid Broadcast Broadband TV) service, which it says will provide Australians with a more seamless integration between broadcast and on-demand BVoD services. As well as providing a more streamlined way to search and discover a world of free-to-air (FTA) entertainment across more than 35 channels, it also […]

April 12, 2021

Netflix, Sony agree early US pay window deal

Netflix and Sony Pictures Entertainment (SPE) have agreed a multiyear, exclusive first pay window licensing deal in the US for theatrically released SPE feature films, beginning with their 2022 film slate. This new agreement builds upon Netflix’s pre-existing output deal with Sony Pictures Animation films to now include all SPE film labels and genres. Under […]

April 9, 2021