Videology – a video advertising platform provider for advertisers, agencies and publishers – has confirmed the signing of a new deal with digital marketing technology company AudienceScience that sees Videology selected as the first video platform to be granted access to its data. The agreement gives Videology’s agency and advertiser partners access to behavioural and […]
TiVo Research and Analytics (TRA), a provider of single-source TV viewing and purchase data, and comScore, a specialist in measuring the digital world, have partnered for a deal with the Procter & Gamble as its single-source cross-media measurement solution. The agreement covers P&G’s US media spend for TV and digital. An industry first, this largest […]
Kantar Media, a specialist in audience measurement, has announced the extension of its strategic alliance with Twitter to include Spain. It will now develop a suite of tools to support planning and analytics for the TV industry in both the UK and Spain. Kantar Media has been measuring the TV viewing habits of the Spanish […]
Nielsen has confirmed to US clients that it will make the software developer kit (SDK) that enables digital device measurement available for implementation in mid-November. “We’ve been working hard to deliver this new SDK and are excited to be able to deliver a single client solution that supports both the linear (TV style) and dynamic […]
Advertisers and agencies can now discover the best media mix for their TV-plus-online ad campaigns as Nielsen launches its Cross-Platform Campaign Ratings in the UK. The company says the system helps brands maximise the effectiveness of their cross-platform ad budgets and represents the latest addition to the ‘Reach-Resonance-Reaction’ advertising effectiveness portfolio from Nielsen, a global […]
Rentrak. a specialist in measuring movies and TV everywhere, has been granted a patent by the US Patent and Trademark Office for a unique method that refines television viewing measurement data from set-top boxes. US Patent Number 8,549,551 was awarded to Rentrak’s data scientists for creating a system that refines television viewing behavior data collected […]
Nielsen has officially launched its Nielsen Twitter TV Ratings, which it describes as the first measure of the total activity and reach of TV-related conversation on Twitter. Nielsen Twitter TV Ratings measure the number of people tweeting about TV shows as well as the much larger ‘audience’ of people who actually view those Tweets. “We […]
Akamai Technologies, a provider of cloud services for delivering, optimising and securing online content, has announced that blinkbox, the TV and movie streaming service, is using Akamai’s Viewer Diagnostics as part of its customer care efforts. A component of Akamai’s Sola Analytics media measurement and analysis product, Viewer Diagnostics is designed to provide blinkbox with […]
Witbe, the next generation monitoring company, is rapidly gaining market share in North America. With recent client wins, most of the largest cable operators in the US and Canada are now using some, or all, of Witbe’s video test and monitoring solutions. In terms of TV subscribers, analysts Dataxis confirm that Witbe’s solutions are used […]
Facebook is to start sharing weekly data reports with ABC, NBC, Fox and CBS, the WSJ reports. The data will include how many likes, comments and shares TV episodes get on the social network. They will also include some data from private posts. The move is seen in part as an attempt to compete with […]