Nielsen: Time-shifted TV viewing increasing
TV viewers increasingly are watching programmes on their own schedule, according to a Nielsen study. In the past year, time-shifting of television content grew by almost
February 12, 2014
Social Media
80% of Facebook TV chatter from mobiles
Findings from SecondSync, the social TV analytics provider, in partnership with Facebook reveal how socially connected consumers in the US, UK and Australia watch TV programmes and engage in social chatter. With peoples’ online activity increasingly switching between devices and Facebook interaction moving to mobile, the report findings
February 11, 2014
65% of mobile media users use a second screen
MEF, the global community for mobile content and commerce, has released the second report in its Global Consumer Insights Series, focussing on international second screen behaviours and highlighting that the mobile handset complements, rather than replaces, other media channels. The report, carried out in partnership with On Device Research, analyses data from 10,000 respondents in
February 11, 2014
Twitter slumps on higher costs and lower use
Twitter stockholders got the jitters as some fear it may be have topped out its phenomenal growth. The drop came after the social network posted its first earnings report since going public in November. It said its monthly active users totaled 241 million in the fourth quarter, up 30 per cent from 185 million a […]
February 6, 2014
Millennials favour digital formats
The 2013 Most Memorable New Product Launch survey reveals significant findings when it comes to the Millennial generation’s media consumption, according to Sentient Decision Science and Schneider Associates. Evidence of the “M” factor in the US can be seen in specific media consumption patterns. Key findings in this year’s MMNPL survey include: · Millennials (also […]
February 5, 2014
RTP launches second screen app in Portugal
Public broadcaster RTP has launched 5i, the first second screen TV application in Portugal. While watching their favourite programmes on RTP (TV series, talk show, game show, etc.), viewers can open a special dedicated app on their smartphone or tablet. This will enable them to receive additional information on the programme, vote on their favourite […]
February 5, 2014From Branislav Pekic in Rome
Applicaster partners with Univision
Applicaster has worked with Univision Communications, a media company serving Hispanic America, to enhance Univision’s ability to deliver a unique and innovative cross-screen TV experience to its audiences. Applicaster’s technology, which combines powerful video delivery abilities with broadcaster-controlled companion experiences, can be integrated into any TV vertical, whether scripted series, reality shows or children programming. […]
February 5, 2014
Shazam drives Super Bowl engagement
Shazam, the media engagement company, has revealed that this year’s Super Bowl broadcast is the company’s most successful to date, with exclusive content from Bruno Mars and featured advertisers helping drive more than 700,000 Shazams of the broadcast, leading to millions of interactions. “We saw record levels of engagement with the Super Bowl with more […]
February 4, 2014
Civolution ranks Super Bowl ads
Budweiser’s ‘Puppy Love’ was the runaway winner of Super Bowl 2014. The cute commercial, which tells the story of an unlikely friendship between a horse and a puppy, was not only the most shared video online, but also the ad which attracted the most TV coverage according to Civolution. The ad has so far generated
February 4, 2014
Twitter buys 900 IBM patents
Twitter has bought a batch of more than 900 patents from IBM, and resolves a row between the two parties where IBM was alleging that Twitter was infringing its patents. In November Twitter, ahead of its IPO, told US regulators that IBM had accused it of infringing “at least” 3 patents. The deal was done […]
February 3, 2014By Chris Forrester