Kantar Media, a specialist in audience measurement, has announced the extension of its strategic alliance with Twitter to include Spain. It will now develop a suite of tools to support planning and analytics for the TV industry in both the UK and Spain. Kantar Media has been measuring the TV viewing habits of the Spanish […]
beIN Sport, the international sports network, posted the top rated US programme in Nielsen SocialGuide’s Twitter TV Rankings based on Total Tweets for October 26th 2013. beIN SPORT captured the top spot with El Clásico, the football match pitting bitter rivals Barcelona and Real Madrid. In a weekend filled with top sports events, it was […]
Axonista, a provider of social TV and second screen technology and Civolution, a provider of technology and solutions for identifying, managing and monetising content, have launched ShowPal, an app developed with TV3, Ireland’s largest commercial television broadcaster. The app provides TV3 viewers with a single route to second screen interactivity for a wide variety of […]
Civolution and Optimal, Inc., the leading social advertising and analytics platform and maker of Open Signals, announced a partnership allowing brands and agencies to buy Facebook ads in complete synchronisation with TV commercials. Optimal and Civolution worked together on the first campaign using this product for a client’s upcoming entertainment launch. “We were blown away […]
Grabyo, the real-time TV clip-sharing platform, is helping Sky Sports to promote its coverage of the UEFA Champions League by sharing clips of live games – as well as other clips from Sky Sports News – to social and digital channels. The clips will be promoted by NOW TV, Sky’s OTT service, who will be using Grabyo Studio combined with Twitter’s […]
A national survey conducted in July 2013 and reported by the Pew Research Center shows the percentage of American adult Internet users who upload or post videos online has more than doubled in the past four years, from 14 per cent in 2009 to 31 per cent today. This figure includes online adults who do […]
Reinforcing the growing acceptance of the power of social media in driving people towards TV viewing, Comcast, NBCUniversal and Twitter have formed a strategic partnership to connect more directly the millions of Twitter users with TV viewing. In the first step of the partnership, Comcast engineers created a new feature called ‘See It’ that will […]
Nielsen has officially launched its Nielsen Twitter TV Ratings, which it describes as the first measure of the total activity and reach of TV-related conversation on Twitter. Nielsen Twitter TV Ratings measure the number of people tweeting about TV shows as well as the much larger ‘audience’ of people who actually view those Tweets. “We […]
Facebook is to start sharing weekly data reports with ABC, NBC, Fox and CBS, the WSJ reports. The data will include how many likes, comments and shares TV episodes get on the social network. They will also include some data from private posts. The move is seen in part as an attempt to compete with […]
TV still rules the living room when it comes to how we spend our time, according to a survey carried out on behalf of Panasonic. Brits spend nearly twice as much time watching TV as we do on social networking websites. The average Brit spends about 2.5 hours (156 minutes) watching television per day, while […]