Shazam, the media engagement company, has revealed that this year’s Super Bowl broadcast is the company’s most successful to date, with exclusive content from Bruno Mars and featured advertisers helping drive more than 700,000 Shazams of the broadcast, leading to millions of interactions. “We saw record levels of engagement with the Super Bowl with more […]
Budweiser’s ‘Puppy Love’ was the runaway winner of Super Bowl 2014. The cute commercial, which tells the story of an unlikely friendship between a horse and a puppy, was not only the most shared video online, but also the ad which attracted the most TV coverage according to Civolution. The ad has so far generated
Twitter has bought a batch of more than 900 patents from IBM, and resolves a row between the two parties where IBM was alleging that Twitter was infringing its patents. In November Twitter, ahead of its IPO, told US regulators that IBM had accused it of infringing “at least” 3 patents. The deal was done […]
TiVo has published the results of its 2013 Social Media and Multitasking Survey. The survey found that, despite the prevalence of multitasking in everyday life, most are actually actively watching TV programming when their sets are on. Though many viewers report having multitasked at least once while watching TV – by, for example, browsing the […]
Twitter and GfK have formed a partnership to introduce GfK Twitter TV Ratings in Germany, Austria and the Netherlands. The new service will provide insights into the frequency and reach of messages from Twitter users associated with television programmes and campaigns. This information is essential for media groups and agencies to gain insight into the […]
BBC News is stepping up its social media offerings after mobile and tablet viewing figures overtook desktop use for the first time in December. BBC News launched Instafax, a new short-form video news service delivered to Instagram users. The project is a month-long experiment, with three 15-second videos uploaded a day, intended to serve as […]
Sky IQ, a wholly-owned subsidiary of BSkyB specialising in TV viewing behaviours, has published a range of predictions for 2014 from the musings of Liam Plowman Strategy & Propositions, Sky IQ Customer Intelligence Services. These predictions include TV advertising becoming as personalised as online, new ad releases being hotly anticipated throughout the year; not just […]
In an analysis conducted for Twitter, MarketShare has found that TV ads were more effective when combined with Twitter paid advertising for the category examined. The study – which focused specifically on new mobile service subscribers in the UK – found that for mobile carriers, TV advertising generated new customers at an average of $131 […]
Facebook will begin selling video ads later this week reports the WSJ. The ads will play automatically in users news feeds as Facebook targets a share of the $66.4 billion that advertisers are expected to spend on US television this year. One of the first ads to be played will be a short tease made […]
Scripps Networks Interactive, whose lifestyle media brands include Food Network, HGTV and Travel Channel, has become the first programmer to offer the Viggle social platform to all Scripps advertisers. Viggle, a free mobile app, provides an interactive platform to create engagement with entertainment content and targeted advertising through a loyalty programme that rewards users for […]