A research company working with Facebook is releasing a study showing how data from the social networking site can be used to better target and buy television commercials. The analysis of public Facebook data by 4C, which has been applying computations science to big data for 20 years, found connections between the brands people interact […]
Research from Nielsen’s 2014 Australian Connected Consumers Report shows the number of online Aussies aged over 16 engaging in Social TV (posting comments or reading others’ comments about the TV content they are viewing) is growing, with close to half (44 per cent) participating in 2013 – an increase of seven percentage points versus the […]
Combining the power of TV with social media can significantly benefit engagement with content, according to Nicola Mendelsohn, VP EMEA, Facebook. Delivering a keynote speech at the PromaxBDA Conference in London, she told delegates from the content marketing and creative communities that the proliferation of devices had meant significant changes both in Europe and across […]
Nielsen, the global provider of information and insights into what consumers watch and buy, has confirmed it will bring Nielsen Twitter TV Ratings to Australia. Nielsen Twitter TV Ratings, together with Nielsen’s full suite of Twitter TV Solutions, will enable the TV industry – including TV networks, agencies, and advertisers – to measure, understand and […]
Social network giant Facebook has announced that video adverts will soon start appearing on its users’ News Feeds, following months of testing. In a blog post, Facebook product marketing manager Susan Buckner wrote: “In December, we started testing Premium Video Ads as a way for advertisers to drive branding objectives on Facebook. Starting today, we’re […]
Canal+ Group is launching the Social Player, a new video and social platform, created around users’ profiles, their community of friends and their own preferences. The French pay-TV operator says the platform offers a brand new personalised and interactive experience in content consumption around Canal+ programming, with a slate of new functionalities: The Social Player […]
Turkish prime minister Recep Tayyip Erdogan has suggested Turkey could ban Facebook and YouTube after elections this month, in his latest response to a series of leaks of his private conversations on the Internet. The remarks came as part of a warning that after the March 30th vote he would redouble his efforts against the […]
Spain’s top football league La Liga and Mediapro, owner of the football TV rights, and Twitter have signed a deal to bring Spanish football to a world audience. Video clips from La Liga will be made available via Twitter using Twitter’s Amplify tool that enables users to attach videos to tweets in real time with […]
Devices such as smartphones, tablets, laptops, desktops and portable gaming systems have made it easy for consumers to multitask while watching TV. However, a November 2013 study by TiVo found that three-quarters of US TV viewers were more focused on what was on the tube, even when using a second screen. Smartphones were the No. […]
This year’s Brit Awards has set the record as the most tweeted about TV show in the UK, while the TV audience for the music awards ceremony plummeted to its lowest level since 2006. The ITV show instigated