Nielsen, the global provider of information and insights into what consumers watch and buy, has confirmed it will bring Nielsen Twitter TV Ratings to Australia. Nielsen Twitter TV Ratings, together with Nielsen’s full suite of Twitter TV Solutions, will enable the TV industry – including TV networks, agencies, and advertisers – to measure, understand and […]
Social network giant Facebook has announced that video adverts will soon start appearing on its users’ News Feeds, following months of testing. In a blog post, Facebook product marketing manager Susan Buckner wrote: “In December, we started testing Premium Video Ads as a way for advertisers to drive branding objectives on Facebook. Starting today, we’re […]
Canal+ Group is launching the Social Player, a new video and social platform, created around users’ profiles, their community of friends and their own preferences. The French pay-TV operator says the platform offers a brand new personalised and interactive experience in content consumption around Canal+ programming, with a slate of new functionalities: The Social Player […]
Turkish prime minister Recep Tayyip Erdogan has suggested Turkey could ban Facebook and YouTube after elections this month, in his latest response to a series of leaks of his private conversations on the Internet. The remarks came as part of a warning that after the March 30th vote he would redouble his efforts against the […]
Spain’s top football league La Liga and Mediapro, owner of the football TV rights, and Twitter have signed a deal to bring Spanish football to a world audience. Video clips from La Liga will be made available via Twitter using Twitter’s Amplify tool that enables users to attach videos to tweets in real time with […]
Devices such as smartphones, tablets, laptops, desktops and portable gaming systems have made it easy for consumers to multitask while watching TV. However, a November 2013 study by TiVo found that three-quarters of US TV viewers were more focused on what was on the tube, even when using a second screen. Smartphones were the No. […]
This year’s Brit Awards has set the record as the most tweeted about TV show in the UK, while the TV audience for the music awards ceremony plummeted to its lowest level since 2006. The ITV show instigated
TV viewers increasingly are watching programmes on their own schedule, according to a Nielsen study. In the past year, time-shifting of television content grew by almost
Findings from SecondSync, the social TV analytics provider, in partnership with Facebook reveal how socially connected consumers in the US, UK and Australia watch TV programmes and engage in social chatter. With peoples’ online activity increasingly switching between devices and Facebook interaction moving to mobile, the report findings
MEF, the global community for mobile content and commerce, has released the second report in its Global Consumer Insights Series, focussing on international second screen behaviours and highlighting that the mobile handset complements, rather than replaces, other media channels. The report, carried out in partnership with On Device Research, analyses data from 10,000 respondents in