Consumer and advertising expenditure on handset-based mobile media will rise twelve per cent in 2015, and approach $425 billion (€380bn) by 2021, according to Strategy Analytics. Strong growth in smartphone penetration, combined with ubiquitous data connectivity via mobile and WiFi networks, and latent consumer demand to access popular Internet services continues to drive the consumption […]
ITV has revealed details of its dedicated Rugby World Cup 2015 app, which will launch with a host of interactive features and be available before the tournament kicks off on September 18th. The app will include the latest news, expert analysis from the team of pundits, video highlights of every match, the best of social […]
Over a billion people have used Facebook on a single day, according to company founder Mark Zuckerberg. The “milestone” was reached on August 24th, when “1 in 7 people on Earth used the social media network to connect with their friends and family”, Zuckerberg said in a post on his own Facebook page. Facebook has […]
French commercial media group TF1 has launched ‘Focus’, a full social and digital news journal conceived in partnership with Facebook. Focus will be available on web portal MyTF1 and via the Facebook homepage of ‘TF1 Le JT. This social news bulletin is set to select and cover the news most discussed across social networks. Focus […]
UK digital communications company EE has unveiled a host of updated features for EE TV set to launch on the 25th August for new and existing customers. Focused on personalisation and social sharing, the new additions have been developed with mobile front of mind. Building on EE TV’s original features, the latest software update allows […]
Guidelines have been published for video bloggers (vloggers) who enter marketing relationships with brands. The new rules encourage vloggers to label advertising content and explain when they have been asked to feature products sent to them by companies. The Committee of Advertising Practice (Cap) has issued its first guidance since a landmark Advertising Standards Authority […]
A top Deutsche Telekom executive has said companies such as Google and Facebook should subsidise subscriber’s mobile tariffs as their advertising “eats into” data allowances. In a blog on LinkedIn, Tomasz Gerszberg, SVP technology strategy, governance and programs, said the future model of mobile advertising delivery needs to be changed. The FT reported that Deutsche […]
Brandwatch, the social intelligence company, has analysed the social media use of the five terrestrial broadcast networks to see how these channels use social media networks to connect and converse with their core user base. Five different categories of broadcast social media activity were analysed
The second season of the Indonesian version of The X Factor is celebrating success having received over six million public votes through its partnership with Google. The X Factor Indonesia is just the second TV show in the world to use the Google Search voting platform after American Idol, produced by FremantleMedia North America, introduced […]
Facebook video ads have proven such a hit that they will now start appearing beyond the newsfeeds of the social media giant. The company has confirmed it is expanding its autoplay video ad format to the third-party publishers that plug into its mobile ad network. Facebook will also make available slideshow-like carousel ads and dynamic […]