Teletrax, a Civolution company and provider of real time TV analytics and TV synchronised ads in the US, has launched its new TV Audience Sync product, with capabilities to reach specific audience segments powered by Nielsen Twitter TV Ratings. Teletrax’s TV Audience Sync is a cross-screen marketing solution that enables advertisers to reach TV audiences […]
Games of Thrones broadcaster HBO has sent “take down” notices to Periscope, the live-streaming video app owned by Twitter, after users of the app broadcast episodes of the show on Sunday night. Twitter maintains that the Periscope app complies with US copyright law. But HBO criticised the video streaming company. “In general, we feel developers […]
The average UK household now owns 7.4 connected devices, with four out of 10 households buying a tablet in the last year, according to YouGov. Smartphones are the most common Internet-enabled device, at 1.7 per household, followed by laptops (1.3) and tablets (1.2), a YouGov poll of more than 2,000 consumers found. Seven out of […]
Beamly, the social discovery platform for TV, has unveiled new features that further meet the Millennial need to engage with their favourite TV programmes. The release of these new features comes on the heels of record growth for Beamly that has enjoyed an 11x lift in growth to 10.4 million unique users since its relaunch […]
Vizrt, a provider of production systems for the digital media industry, has partnered with social media platform Twitter to help broadcasters build audience engagement while gaining valuable user insights through the integration of Vizrt’s Social TV Solution and Twitter’s Curator platform. Twitter Curator is a platform built exclusively for broadcasters and media publishers that helps […]
Twitter has launched Periscope, an app that broadcasts live video filmed from smartphones to Twitter users’ followers on the social network. The free iPhone app was developed by the Periscope startup, acquired by Twitter in January. “Periscope lets you broadcast live video to the world. Going live will instantly notify your followers who can join, […]
Kaltura, the video technology platform, hasunveiled a new video Distribution Connector that allows customers to publish native video directly to Facebook from Kaltura. With the new Connector, Kaltura publishers can continue to use Kaltura’s platform, applications and API as their primary video management solution while harnessing the powerful reach of sharing social video content on […]
Anvato, the TV Everywhere platform provider, has implemented the latest Facebook video API, introduced at the F8 conference in San Francisco. This integration provides Anvato customers with native video ingest and publishing capabilities on Facebook from the Anvato software platform, as well as advanced features that enhance user engagement. With more than three billion video […]
The BBC has put a heart icon on all browser versions of BBC iPlayer and all TV & Radio programme pages that will for the first time allow users to instantly ‘love’ a programme. In a blog post, Philip Almond, BBC’s Director of Marketing and Audiences explains: “If we know what you love we can […]
Millennials (those aged 18 to 34 in 2015) might still be consumers of news, but they aren’t as likely to be willing to pay for it, according to a study by the Media Insight Project. At least 40 per cent