Today’s TV audiences often use social media while watching live series, with many authors gathering on Twitter each week while viewing. According to research from Nielsen, Tweets sent during live airings, which make up the majority of weekly series programme Tweets, could affect more than just those tuning in live. They also lead to valuable […]
The number of videos viewed every day on social-messaging app Snapchat has tripled since May this year to six billion according to figures published in FT. However, the data doesn’t reveal the average viewing time per video. Last week, Facebook said it was now registering eight billion views a day of video material posted on […]
Facebook now averages 1.1 billion users per day, according to its Q3 results, which also revealed the company made more money on mobile advertising alone than the whole business took in during the same period last year. The social media giant’s total revenue amounted to $3.4 billion (€3.1billion) during the third quarter. Chief executive Mark […]
Research from GroupM, commissioned by Thinkbox, has revealed different media channels’ effects on driving response and TV advertising’s evolving and often hidden role. Types of advertising response measured in the study – called ‘TV Response: new rules, new roles’ – were via e-commerce, bricks and mortar and telephone. The study identified the additional consumer response […]
LaLiga and social video platform Grabyo have teamed up to give fans access to the football league’s biggest teams and stars. The partnership aims to help LaLiga connect with the next generation of football fans and activate audiences both in traditional markets such as Europe and South America, as well as new regions such as […]
Social TV behaviours have continued to evolve over the years; shifting from consumers passively consuming TV – to socially consuming TV as more and more social media becomes accessible via different devices and sources. A study from the Connected Home UX (CHX) group at Strategy Analytics has found that while use of social media when […]
A report released by Common Sense Media finds that teenagers (ages 13-18) use an average of nine hours of entertainment media per day and that tweens (ages 8-12) use an average of six hours a day, not including time spent using media for school or homework. Despite the significant amount of time teens and tweens […]
4C, a data science company, has revealed the results of its Rugby World Cup tracking on television and social media, providing insight into the behaviour of 1.5 billion unique social media users across 250,000 interest categories, 50,000 brands, 6,000 TV programmes, and 41 languages. Additional data was analysed through 4C’s Teletrax global TV monitoring network, which monitors […]
Live streaming and live-to-VoD services specialist Simplestream has joined Facebook’s Video Publishing Partner programme, giving broadcasters and media owners the ability effortlessly to publish any of their video content across Facebook. Simplestream has developed its proprietary Media Manager solution to allow its customer portfolio such as Scripps, Turner Broadcasting, Discovery, At The Races, Racing UK […]
Twitter stock dropped by more than 10 per cent on Tuesday after the social media outfit revealed it had failed to add any new users in the US for the second quarter in a row. In order to halt the slowdown Twitter is turning to old media, it will start airing TV ads during the […]