Carat, the global media network, has published its first forecast for worldwide advertising expenditure in 2017, showing positive global outlook led by the continued investment in Digital media spending. Based on data received from 59 markets across the Americas, Asia Pacific and EMEA, Carat’s latest global forecasts highlights that advertising spend will reach US$538 billion […]
Comedy Central is expanding its Discover channel on Snapchat with an extensive development slate of original series created exclusively for the platform, Kent Alterman, President, Original Programming, Comedy Central in the US. The Snapchat slate includes global greenlights for nine new series encompassing a range of formats covering the worlds of animation, sketch, stand-up, reality […]
DEFY Media, the digital producer and programmer focused, has published findings from its fourth annual ACUMEN Report: Youth Video Diet, conducted in partnership with Kelton Global and Hunter Qualitative. While last year’s findings illuminated 13-24 year old consumers’ deep connection with digital content and its rising stars – this year’s report focused on uncovering exactly where […]
Has America become a marathon nation when it comes to video content consumption? Indications point to “yes”. Seventy per cent of US consumers now binge watch an average of five episodes at a time, and almost one-third (31 per cent) binge on a weekly basis according to Deloitte’s 10th Digital Democracy Survey. In addition to […]
Facebook has revealed its decision to discontinue support for its Blackberry app. It means Blackberry users will have to use the mobile version of the website to log on to the social network. Earlier this month WhatsApp, which is owned by Facebook, also announced that it would only continue to support Blackberry’s Android-powered Priv handset. […]
Game of Thrones generated the most Tweets globally among 16 of the world’s most popular TV shows in 2015, with a total of 16.646 million Tweets, according to research by UK electronics retailer Currys/PC World. Game of Thrones Tweets generated
A GWI Social report looks at the ongoing battle between Facebook and YouTube. Facebook remains top of the pile on traditional metrics such as membership and active usage, whereas YouTube takes the lead for visitation (those who have visited the site/app in any form during the last month). Given that people just need to visit […]
Data from Juniper Research has found that app advertising, using context and location targeting, will exceed $44 billion by 2020, up from an estimated $13 billion last year. As the mobile advertising landscape matures, the simple geofence is being usurped by contextual data such as a user’s interests, real-time location and even political leanings. The […]
MTV Germany has partnered with Facebook to launch MTV+You, a live show that will air exclusively on Facebook. The 1-hour interactive show, filmed live at the MTV studio in Berlin, will air weekly on Tuesdays at 20.00 CET. Facebook viewers are encouraged to participate and ask questions through the social media platform’s comment function.
Amazon has launched its first daily, live show, Style Code Live. The show is dedicated to fashion and beauty, featuring tips from style experts and viewers. The 30-minute show is free to all viewers and streams weeknights through the Amazon website. Viewers can also follow Style Code Live for show updates on Instagram, Facebook, Twitter, […]