A number of celebrities have been warned about endorsing products on social media sites such as YouTube and Twitter without declaring they had been paid to do so, the UK government has said. The Competition and Markets Authority (CMA), also warned the firms paying them and forced the intermediary, Social Chain, to undertake to stop. […]
Having introduced live broadcasting to its service, Facebook is now testing a feature on both its Android and iOS apps that would allow users to stream Facebook videos on their TVs. The social media giant is planning to have the feature work with TVs that are connected to Apple TV or Google Chromecast, apart from […]
The top 3 apps used near the Olympics opening ceremony were all Facebook properties – Facebook, Instagram, and WhatsApp. This proves that at least in Brazil, when people share, Facebook is the big winner. Facebook owned over 46 per cent of the total consumption around the 2016 Olympic opening ceremony, according to stats from Procera […]
NBCUniversal and Snapchat have announced a multi-year content and advertising partnership through which NBCUniversal will produce original episodic shows for the mobile messaging app. The NBCUniversal partnership will significantly expand Snapchat’s existing partner portfolio, which currently includes content and coverage from media and entertainment brands around the world. NBCUniversal is one of the first partners […]
One in four over-65s are now using social networking sites such as Facebook and Twitter. Affectionately dubbed ‘the Instagrans’, the number of over 65s who say they are active on social networks has grown to 23 per cent, up from 15 per cent in last year, according to the UK’s Office for National Statistics. Over […]
Results from a Trusted Media Brands study exploring the future of digital video found 65 per cent of surveyed marketers think social platforms (e.g. Facebook, Snapchat, Twitter) are the most important partners for digital video campaigns over video platforms (YouTube, Vevo); video demand side platforms or DSPs (Videology, Tremor Video); full episode players (Hulu, broadcast […]
A record 4,500 streaming hours, including live streaming of all competitions; TV simul-stream coverage of nine television networks; and first-time streaming to connected TVs highlight NBC Olympics’ digital offering for the 2016 Olympic games. In addition, Olympic fans will be able to access two apps, two digital-only programmes, and an active news desk that will […]
With both the Democratic and Republican National Conventions slated to take place in July, Americans have more ways than ever to follow coverage of this critical moment in the 2016 US election season. Snell Advanced Media (SAM), found that one in three Americans (32 per cent) are likely to follow the live stream of the […]
Research commissioned by NZ On Air shows New Zealanders’ media consumption habits are changing rapidly as the media environment and technology changes. And the most rapid change is with younger audiences. The research is a follow-up to a survey first carried out in 2014, which provides the only independent, publicly available data across media types. […]
Twitter has revealed a deal with Sky Sports that will see Premier League highlights and goals streamed on the social media site for the 2016/17 season. Per the agreement, Twitter users in the UK and Ireland will be able to see video clips of key moments and goals from all games broadcast by Sky in […]