Twitter is making it easier to watch video from its live streaming partners with new apps for Apple TV, Amazon Fire TV and Microsoft’s Xbox One. The company is launching the apps in time for the first National Football League games that Twitter is streaming. Twitter has struck similar deals to stream other sports, entertainment […]
The UK will remain a market leader in programmatic digital display ad spending, and this year eMarketer expects advertisers to spend £2.67 billion (€3.13bn) on programmatic trading, up 44 per cent from last year. And further growth is anticipated: This year, programmatically traded ads will account for 70 per cent of all UK digital display […]
BBC Sport’s coverage of the Olympics Games in Rio reached 102.3 million unique global browsers, with 68.3 million coming from the UK, the biggest ever success for BBC Sport’s digital service. Across the BBC Sport website, app, Red Button+ on connected TVs, BBC Sport 360 and BBC iPlayer, record numbers engaged with the BBC’s coverage […]
According to research from The Diffusion Group (TDG), the amount of time consumers spend each week using a ‘screen’ — a television, personal computer, tablet, or mobile phone — now tops 50 hours. Importantly,
Israel-based Spacecom says its upcoming AMOS-6 satellite is scheduled for launch on a SpaceX Falcon 9 rocket on September 3rd. Facebook is a major client for the satellite with capacity booked through Eutelsat of Paris, and worth (to Eutelsat) some $95 million (€83.9m) in total contract value. Facebook boss Mark Zuckerberg announced the scheme in […]
Amazon’s video game streaming service Twitch has bought gaming news and social media company Curse, giving Twitch access to 30-million visitors to Curse’s websites, video and social media channels and desktop app. Terms were not disclosed. “We’ve long been fans of Curse, which is an innovator in the games industry with a strong culture built […]
Visual sharing Media site Pinterest has launched video advertising as it fellow social media destinations that are cashing in on the popularity of online clips. Pinterest has developed a product, Promoted Video Pins, that advertisers in the UK and US can purchase as premium, reserved ad inventory. The company said its new product follows a […]
Ahead of the simultaneous global premiere of new season two episodes of Fear the Walking Dead on August 21st, AMC Global has teamed up with Snapchat to create an exclusive zombie themed lens. The lens will allow fans of the series to transform themselves into the undead within the Snapchat mobile picture messaging app. Marking […]
Google has launched its video chatting app, branded Duo, to take on the likes of Apple’s FaceTime, Microsoft’s Skype and Facebook’s Messenger. The new app is being released as a free service for phones running on Google’s Android operating system as well as Apple’s iPhones. Calls are encrypted and the video resolution changes depending on […]
Kids’ media consumption in Australia has increased over the past year, with their total spending power rising to A$1.8 billion (€1.2bn) annually, Cartoon Network’s annual research study into children and parents New Generations 2016 has found. The report revealed that TV ads are still the most effective for reaching children, with watching TV remaining the […]