Pay-TV revenues for the 20 countries in the Middle East and North Africa region fell by 12 per cent between 2016 and 2019 to just under $3 billion (€2.7bn). Given the hangover from the beIN ban in Saudi Arabia and generally falling ARPUs, revenues in 2025 ($2.81 billion) will still be lower than in 2019, […]
While the team that wins the Super Bowl may change each year, the network hosting the game will always declare victory. Despite some slippage in ratings and some larger declines in football fandom, Super Bowl ad rates and revenues continue to champion over every other event on the TV calendar. 2019 was no exception, with […]
Figures from the BBC reveal that across the year, iPlayer viewers requested to stream or download an episode of long-running soap Eastenders a record 234 million times, up 10 per cent on 2018. 2019 was a huge year for the residents of Albert Square, as they went through the siege of the Queen Vic, Walford […]
Research from Parks Associates finds over one-quarter of US broadband households are interested in innovative offerings accessed via television, such as offline viewing, video gaming, food delivery, ride sharing, and gambling. The research, found in 360 View: Video Services & Connected Consumers, also reveals that 25 per cent
FreeWheel, a Comcast company, has revealed that according to a survey of over 300 marketers and agencies, advanced TV is being used by the majority of advertisers to reach their target audiences. Among these solutions, OTT/Connected TV was purchased by the highest percentage (66 per cent) of advertisers over the past month. Addressable TV (household-level […]
Sir David Attenborough would be the nation’s dream Prime Minister. A survey of 2,000 adults revealed the popular broadcaster and naturalist beat the likes of Stephen Fry and Jeremy Clarkson to top the poll of which celebrity people would most like to see take up residency in 10 Downing Street. TV presenters Ant and Dec […]
As consumers increasingly demand more focused and relevant advertising, a study reveals that connected TV (CTV) significantly extends reach, provides more interactivity and increases earned time over standard ad experiences. Advertising and analytics platform Innovid and advertising industry trade body the ANA conducted the study, The State of Connected TV Report 2020, where 17 major […]
A recent survey of UK football fans revealed there is a significant appetite for personalised TV channels, with audiences willing to pay extra for access for content tailored to their favourite football team. The Future of TV Market Demand November 2019 showed that 96 per cent of viewers would use a personalised channel if offered […]
App Annie, the mobile data and analytics company helping brands and publishers win on mobile, has released The State of Mobile 2020 report. This annual appraisal provides insight into mobile’s expansive impact across industries and the global economy, highlighting publishers and brands that are outperforming their peers. Key findings in this report:
Two months after Disney’s launch of its Disney+ SVoD service, Sensor Tower Store Intelligence data confirms that the service’s mobile app has now been downloaded nearly 41 million times across the App Store and Google Play and has generated an estimated $97.2 million in user spending. In a blog post, the app intelligence firm says […]