Advanced Television

Research

Study: Food tastes better in front of the TV

Research into the nation’s snacking habits has revealed the sofa to be place Brits enjoy eating most. A significant 90 per cent of participants said they enjoyed food most when relaxing in front of the TV, compared to other places, such as the kitchen (29 per cent), alone in their car (30 per cent), or sitting […]

October 23, 2025food

Nielsen: NFL fuels historic spike in US broadcast viewership

Broadcast viewership came roaring back in September as American football drove an unprecedented monthly spike in watch-time for the category, according to Nielsen’s monthly The Gauge report – a snapshot of total TV and streaming consumption. Time spent watching broadcast programming shot up 20 per cent month-over-month (compared to +3 per cent across all TV) […]

October 22, 2025

Study: AI misrepresents news content 45% of the time

Research coordinated by the European Broadcasting Union (EBU) and led by the BBC has found that AI assistants – already a daily information gateway for millions of people – routinely misrepresent news content, no matter which language, territory or AI platform is tested. The international study was launched at the EBU News Assembly, in Naples. Involving […]

October 22, 2025

Forecast: German media revenues to exceed €16bn in 2025

According to the annual autumn forecast issued by VAUNET, the German Media Association, revenues from audio and audiovisual media in Germany are expected to exceed €16 billion for the first time in 2025. The figure includes advertising, subscription and usage fees, and transaction revenues. VAUNET predicts total revenues of €16.2 billion for 2025, an increase […]

October 22, 2025

Report: Satellite industry 71% of global space economy in 2024

Analysts at BryceTech have examined 2024 data on behalf of the Satellite Industry Association (SIA) to provide a snapshot of the satellite sector’s role in the global space economy. In 2024, the satellite industry accounted for $293 billion, or 71 per cent of the $415 billion global space economy. Bryce’s highlights show that as of […]

October 22, 2025By Chris Forrester

Data: Kimmel suspension sees spike in Disney+ cancellations

Disney+ and Hulu saw a spike in cancellation rates in August and September – doubling from around 4 and 5 per cent to 8 and 10 per cent respectively – with suggestions the spike was caused by the (albeit brief) cancellation of the Jimmy Kimmel Live US talk show. According to data released by analytics […]

October 21, 2025

Research: AI, curation, third-party data power new era in media buying

Research from Experian, the data and technology company, reveals how agencies are embracing third-party data, AI, and curated strategies to drive a new era in media buying. This shift comes amid a rapidly evolving industry landscape, shaped by tightening privacy regulations, changing consumer behaviour, and the steady decline of third-party cookies. The study – Media […]

October 21, 2025

Forecast: 5G FWA to reach 150m subs by 2030

Global 5G Fixed Wireless Access (FWA) subscriptions are set to more than double by 2030, according to Omdia’s 5G FWA Go-to-Market Strategies – 2025. The research highlights strong momentum across key markets led by India and the US and identifies FWA as the fastest-growing broadband access technology. “Tier 1 operators must evolve beyond legacy deployment […]

October 21, 2025

Report: US ISPs invested nearly $90bn in 2024

America’s broadband providers invested $89.6 billion (€77.2bn) in US communications infrastructure in 2024, according to USTelecom – The Broadband Association’s 2024 Broadband Capex Report. This near record-high investment brings the industry’s total to more than $2.2 trillion since 1996, underscoring broadband’s essential role in powering the US economy and enabling innovation in the age of […]

October 21, 2025

Research: Irish audiences’ attitudes to offensive media changing

Research has highlighted Irish audiences’ evolving attitudes to harmful and offensive media content, with two-in-three adults (67 per cent) reporting that they did not have concerns about seeing or hearing potentially harmful or offensive media content themselves. However, among adults who are parents, a majority (52 per cent) were concerned. The research on Audience Perspectives on […]

October 21, 2025