Comcast Advertising, the advertising division of Comcast, has released the findings from its latest Streaming TV Uncovered survey. The study looks at how marketers across the UK, France, Germany, Italy and Spain are approaching their budgets and media priorities for the next twelve months. It signals a mood of cautious optimism, with brands remaining alert […]
Deloitte has released its annual Technology, Media & Telecommunications Predictions report, which highlights how AI is redefining the foundations of hardware, software, telecom, and media. AI is driving infrastructure investment, reshaping business models, and accelerating shifts in how people can connect and consume content – creating a more competitive and complex digital economy in 2026 […]
Ofcom’s annual Connected Nations report finds that Brits used nearly a fifth (18 per cent) more mobile data in 2025 than the previous year, totalling over 1.2 billion GB each month. That’s the equivalent of streaming 400 million football matches in HD, watching 315 billion TikToks, or sending 1.3 quadrillion text-only WhatsApp messages. While 4G […]
Seedtag, the neuro-contextual advertising company, has revealed the results of a neuroscience study, conducted in partnership with Professor Moran Cerf, a neuroscientist at Columbia University. The research shows that Neuro-Contextual ads deliver 3.5x higher neural engagement than non-contextual ads – and 30 per cent higher than standard IAB contextual ads. Amid a backdrop of traditional […]
According to Worldpanel by Numerator’s latest Entertainment on Demand (EoD) report, women’s sport continued to garner attention with European audiences between July and September 2025. In Great Britain, England’s victories in the UEFA European Cup and Rugby World Cup meant that 60 per cent of sports viewers watched women’s games; in France, this was even higher […]
Short-form vertical video has soared across platforms such as TikTok, Instagram and YouTube, but a survey commissioned by Media.net, a search intent-powered supply-side platform (SSP) and specialist in contextual advertising technology, reveals that audiences want this experience to extend far beyond social media. According to the poll of more than 1,000 US consumers, 90 per […]
Over the past year, major streamers have turned to successful bundling strategies to boost retention and simplify viewer access to a wider range of content. With more services than ever competing for screen time, the question remains: how do audiences navigate what to watch next? Hub Entertainment Research’s annual Conquering Content study finds that, while […]
The world’s online population grew by more than 240 million people in 2025, according to Facts and Figures 2025 released by the International Telecommunication Union (ITU). The new estimates confirm continuing progress in expanding digital connectivity, while pointing to differences in quality that impact how users benefit from Internet use. Globally, an estimated 6 billion people […]
I’m A Celebrity…Get Me Out Of Here! returned with a peak TV overnight audience of 7.6 million viewers on November 16th, averaging 6.8 million viewers across the 90 minute show. This marks ITV’s highest overnight audience of 2025 and the biggest entertainment launch on any channel this year. The show also achieved an 83 per cent share […]
According to a research report from the IoT analyst firm Berg Insight, the on-device AI market reached $10.1 billion (€8.7bn) in 2024, an increase of around 22 per cent from 2023. This figure includes AI SoCs/SoMs, AI accelerators, AI MCUs and specialised on-device AI software and platforms, but excludes revenues generated by non-IoT applications such […]