As the streaming wars rage, with multiple prominent platforms battling for attention, the real battleground isn’t just for eyeballs – it’s for the hearts and wallets of the next generation of consumers. And for Gen Z, increasingly, that battle comes with subtitles, according to a report from Hub Intel. While legacy media scrambles – or […]
According to a report from Dell’Oro Group, a source for market information about the telco security, networks and data centre industries, excess inventory in the channel has been cleared, and WLAN revenue is expected to grow 12 per cent in 2025. Wi-Fi 7 shipments will shoot up in 2025 and will represent over a third […]
Virgin Media O2 and environmental charity, Hubbub, are urging Brits to back up and donate old phones as research reveals 46 per cent are holding onto devices due to sentimentality, with nearly 27.7 billion memories stuck in drawers across the country. An estimated 123 million unused devices are gathering dust in drawers across the UK […]
The July 2025 edition of the Multidevice OTT Barometer, compiled by Barlovento Comunicación, confirms the consolidation of Spain’s VoD ecosystem. With a population reach of 96.7 per cent among adults over 18, monthly OTT consumption now totals 37.7 million unique users, while daily access stands at 33.5 million. On average, each user accesses 6.1 different […]
A study commissioned by The Advertising Coalition and conducted by S&P Global Market Intelligence has quantified the impact of advertising on US jobs and growth, finding that advertising powered more than 20 per cent of total US economic output while supporting 29 American million jobs last year. S&P Global Market Intelligence’s analysis – The Economic […]
According to Worldpanel by Numerator’s Entertainment on Demand (EoD) Q2 2025 report, sports content now account for 24 per cent of new paid TV subscriptions as global streaming platforms such as Netflix and Prime Video double down on partnerships and exclusive rights deals. This aligns with the rising popularity of women’s football, now watched by one-third […]
Global broadband subscribers surpassed 1.52 billion in Q1 2025, marking a 1.21 per cent growth, with South and East Asia leading the expansion, according to data from Point Topic. Broadband subscriptions declined in 22 countries, up from 14 in Q4 2024. In some of these markets consumers prefer to use mobile broadband, others are experiencing […]
Wurl, a specialist in streaming TV, in partnership with TVision, the TV and CTV viewer engagement measurement company, have published a report, The Impact of Emotion Alignment on Ad Attention in Streaming TV, that offers an analysis across 50+ advertiser campaigns to explore how emotional alignment between ads and on-screen content can boost attention on […]
July 25th saw new rules from the Online Safety Act come into place, requiring adult websites and others that might contain adult content to verify that users are over the age of 18. A YouGov polling shows that, in the six days since the rules came into force, one in four Brits (26 per cent) […]
Satellite technology is emerging as a critical complementary solution to terrestrial networks, enhancing coverage and resilience, according to an Omdia research report titled Satellite IoT Market Landscape – 2025. The report indicates that technological advancements, standardisation efforts, and decreasing costs are creating new opportunities for service providers in consumer, enterprise, and IoT markets. Satellite broadband and […]