More than half of households globally (57 per cent) are worried about annual broadband price increases and, crucially, the majority think these increases are unfair, unreasonable (60 per cent) and difficult to understand (48 per cent), according to the latest EY decoding the digital home study. The survey examined the views of 20,500 consumers on […]
AppsFlyer has released the 2025 edition of its Performance Index, marking the ten-year anniversary of its report that ranks the top media sources in mobile advertising. Based on global data from 16.2 billion installs from over 39,000 apps and 9.6 billion remarketing conversions, the Index reflects a mobile ecosystem shaped by sharpening competition and a […]
Apple’s 20025 Christmas advert, A Critter Carol, has earned an ‘exceptional’ 5.4 Stars with creative effectiveness platform System1 – making it the brand’s highest scoring advert ever tested. System1’s Star Rating predicts an advert’s long-term brand growth and is calculated by measuring emotional response to each ad, with a score of 5.0 or above considered […]
Global smartphone shipments are forecast to grow 1.5 per cent year-on-year (YoY) in 2025 to 1.25 billion units, according to the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker. This is an increase from 1 per cent growth in prior forecast, primarily driven by accelerated performance from Apple in the holiday quarter, rapid growth in […]
Over half of APAC marketers plan to further increase spending on online video, e-commerce, and influencer content in 2026, according to Kantar Media Reactions 2025. The annual study, which uncovers the attitudes of consumers and marketers, also revealed that Netflix is officially the most preferred global ad platform among consumers in APAC. Kantar’s APAC Head […]
In somewhat unsurprising news, Netflix has reported that the return of Stranger Things has set a new viewing record on the streaming platform. Volume 1 of the fifth and final season of the sci-fi juggernaut had the biggest premiere week for an English-language show on the Netflix Global Top 10 with 59.6 million views. Season […]
A report from Omdia reveals that Latin America’s smartphone market grew 1 per cent YoY in Q3 2025, with shipments reaching 35.2 million units, the highest quarterly level since Q4 2015. The region’s resilience amid economic uncertainty, cautious inventory management, and moderate consumption was reflected in shipments across top vendors. Samsung led with 11.6 million […]
The European Audiovisual Observatory, part of the Council of Europe in Strasbourg, has published a new edition of the report, Audiovisual fiction production in Europe – 2015-2024 figures. The report analyses the volume of TV and SVoD fiction films and series produced in Europe, where they originate from, which ones are international co-productions, and who […]
Amplified, a specialist in human-led media measurement, and the Video Futures Collective (VFC), an alliance of Australia’s video streaming platforms, have released the results of a market-wide, industry-endorsed study of attentive viewing in streaming video advertising. The study found that almost 80 per cent of a streaming video advert is viewed attentively on average, versus […]
Research from Omdia presented by Omdia Head of M&E Maria Rua Aguete at Content London reveals that Spain is now Europe’s leading free ad supported streaming TV (FAST) market, with 35 per cent of online adults watching FAST services each month. This places Spain ahead of the UK (26 per cent), Germany (25 per cent) and […]