Advanced Television

Research

Report: Africa’s smartphone market grows 7% in Q2

According to research from Canalys (now part of Omdia), Africa posted solid 7 per cent year-on-year smartphone shipment growth, reaching 19.2 million units in Q2 2025 – making it one of the best-performing regions worldwide. This growth was powered by easing inflation in key markets, such as Egypt, Nigeria and South Africa, and currency stability […]

August 22, 2025

Report: Optical transport market grew 14% in Q2

According to a report from Dell’Oro Group, a source for market information about the telecommunications, security, networks and data centre industries, the Optical Transport equipment market grew 14 per cent year-over-year in Q2 2025. This high growth rate was primarily attributed to the rising demand for disaggregated WDM and data center interconnect (DCI). “Following six […]

August 22, 2025

Survey: Networks won’t handle future bandwidth growth

RtBrick has released its State of Disaggregation report, examining the current state of networks globally and telecom operators’ efforts to address surging customer demands. The survey revealed operators are at risk of being overwhelmed by the demands of streaming bandwidth in the next five years. The industry recognises it needs to adopt next-generation disaggregated networks […]

August 21, 2025

Study: Predictive impact scoring can forecast ad effectiveness

Vidmob, The Creative Data Company, in collaboration with MMA Global, and featuring participation from Kellanova, has released findings from a study exploring how AI-powered predictive impact scoring can improve creative performance in digital advertising. The research found that predictive impact scoring can forecast 3-second view-through rates (VTR) with 83 per cent accuracy, improve performance by […]

August 21, 2025

OpenVault: Historic shift in QoQ broadband usage

A small-but-historic shift in growth rates is signaling an acceleration of broadband consumption, according to the latest edition of the OpenVault Broadband Insights (OVBI) report. Data collected by OpenVault’s software-as-a-service (SaaS) network management and monitoring solutions showed that average per-subscriber usage for the second quarter of 2025 was 664.2 GB – an increase of 1 […]

August 21, 2025

Survey: US teens want help navigating online risks

The Cox Mobile survey, Connecting the Digital Dots: Online Habits and Safety Concerns Across Three Generations, uncovers that US teens have faced a range of online security issues over the past year. Those threats include exposure to inappropriate content, privacy violations, cybersecurity threats, online predators and cyberbullying. While more than one-quarter of teens report feeling […]

August 21, 2025

Nielsen: Streaming nears 50% of TV consumption in US

Streaming viewership continued to rise across the US in July 2025 as its portion of TV watch-time edged closer to the 50 per cent threshold, according to Nielsen’s monthly report of The Gauge – a snapshot of total TV and streaming consumption. Driven by an influx of streaming options across platforms, streaming usage trended upward slightly […]

August 20, 2025

Research: Social video accounts for 5 hours of TV viewing per week

Parks Associates’ research from its Streaming Video Tracker examines the impact of creator-driven media on the video ecosystem and the importance of social video for streaming services looking to capture these millions of viewers. The research reveals platforms such as YouTube, TikTok, and Twitch are now central to US consumers’ TV experiences, creating new opportunities for […]

August 20, 2025

Spain: Significant fall in TV ad revenues 

Spain’s Advertising investment in television dropped by 5.9 per cent, to €886.1 million, in the first six months of the year, according to Infoadex. Linear TV saw the sharpest decline, down 8.3 per cent in the first half of 2025 compared to the same period in 2024, falling from €839.8 million to €770.3 million. The […]

August 20, 2025From David Del Valle in Madrid

Data: Consumers more willing to share info for personalised ads

Online privacy and data sharing have been back in the headlines following the introduction of the Online Safety Act. Data from Kantar Media TGI shows that while consumers are worrying about personal information online they also don’t mind sharing data if it delivers a better viewing experience – such as personalised advertising on streaming platforms. […]

August 19, 2025