Advanced Television

Markets

Report: Top 20 football clubs generate €11.2bn revenue

The top 20 revenue generating clubs in world football made a record €11.2 billion in the 2023/24 season, according to the 28th edition of the Football Money League published by the Deloitte Sports Business Group. This marks a 6 per cent increase in cumulative revenues from the previous season, with Money League clubs reporting record matchday, […]

January 23, 2025

Research: Content preferences continue to diversify

Data from PlumResearch, presented at Content Americas, reveals major shifts in the TV streaming market in 2024. Consumer preferences continue to diversify, with Spanish-language content on streaming platforms rising by 73 per cent over the past five years. Additionally, content from LatAm on services like Netflix, Disney+ and Prime Video has surged by 300 per […]

January 22, 2025

Survey: Majority of marketers now tracking carbon impact

FreeWheel, a Comcast company and technology platform for the video advertising industry, has released findings from the fifth edition of its European Marketers Survey, in collaboration with CoLab Media Consulting, which aims to uncover agencies’ and advertisers’ spending priorities and marketing objectives for 2025, as well as their perspectives on sustainability in advertising. The survey […]

January 22, 2025

Report: Half of marketers increasing programmatic CTV budgets

Proximic by Comscore, a division of Comscore, and a provider of audience and content targeting solutions for programmatic activation, has released its third annual State of Programmatic Report for 2025. A key finding shows that 72 per cent of respondents are planning to increase programmatic investments in 2025, demonstrating advertisers’ continued reliance on programmatic strategies. […]

January 22, 2025

Data: Brands spend $4.8bn on TikTok ads in 2024

Data from MediaRadar shows that advertisers spent $4.8 billion (€4.59bn) on TikTok during 2024, a 27 per cent YoY increase from 2023, when $3.8 billion was spent. Of note, end-of-year spend skyrocketed compared to 2023, with a 45 per cent YoY increase in November and a 77 per cent YoY increase in December. Top advertisers […]

January 21, 2025

Report: Streaming revenues surge in Spain, Italy, Poland

Europe’s video entertainment landscape is evolving rapidly, with continued growth across the region and streaming services seeing strong gains in key markets. The latest trio of reports from Futuresource Consulting showcases the countries where audiences continue to embrace a wide breadth of content, whether that’s coming through traditional pay-TV operators or via direct subscription video […]

January 21, 2025

Study: AI-powered cyber threats drain security budgets

Research from post-quantum security speacialist, Naoris Protocol, highlights a stark reality: IT directors at major global firms are preparing for an unprecedented surge in cyber threats driven by AI, machine learning,and the Metaverse. As cyber criminals deploy increasingly sophisticated attacks, organisations plan significant security budget increases over the next two years. A global study of […]

January 21, 2025

Forecast: US private 5G spend to exceed $3.7bn to 2027

SNS Telecom & IT’s latest research forecasts that cumulative spending on private cellular networks in the US will exceed $3.7 billion (€3.5bn) between 2024 and 2027, driven by the market’s pivot towards 5G, growing recognition of private network-based neutral host solutions, and a diverse array of spectrum options for varied use cases. Private LTE networks […]

January 17, 2025

Report: Retention beats acquisition in subscription trends

Recurly, a specialist in the subscription management and billing platform, has released its ninth annual State of Subscriptions report. The report analyses data from millions of consumers providing deep insight into the subscription economy’s evolution. This report offers strategies and solutions for merchants to overcome the industry’s ever-evolving nature and subscription challenges to drive growth. […]

January 16, 2025

Report: Media in 2025 driven by algorithms

WARC’s latest forecasts show that global advertising spend surpassed $1 trillion (€0.97tn) for the first time in 2024, and is expected to grow 10.7 per cent this year, to a total of $1.08 trillion. Global ad spend has more than doubled over the last decade, growing 2.8x faster than global economic output since 2014, with […]

January 16, 2025