The digital advertising industry’s collaborative anti-fraud efforts have reduced losses due to Invalid Traffic (IVT), saving advertisers an estimated $10.8 billion (€9.8bn) in US display and video ad channels in 2023 – a 92 per cent reduction over the losses that would have occurred without those industry standards in place. Conducted by TAG in partnership […]

A report from GSMA Intelligence launched ahead of MWC Las Vegas – The opportunity for operators in B2B technology services – sizing prospects for growth in financial services, manufacturing, automotive and aviation​  – highlights an addressable market of more than $400 billion (€363.8bn) for telcos looking to grow revenues in the enterprise space. This equates […]

JustWatch, the streaming guide, has released updates on the UK market share of all major streaming platforms across 60 different countries. The results reflect data collected in Q3 2024. Netflix continues to secure the streaming crown, securing 27 per cent of the streaming market in the UK. Prime Video is in second place with shares […]

Mobile operators around the world would like to merge four mobile networks in their respective nations into three. This would improve the business case for investment by eliminating duplicative administration, improving spectrum synergies, and upgrading customers to better networks. Strand Consult has studied mobile industry consolidation since 2000 with the case of South Korea merging […]

Novaspace, a space consulting and market intelligence firm, has released its 12th annual report New Prospects for In-Flight Connectivity which reveals continued growth in the market. It highlights key global trends, including an increase in connected aircraft, the rise of NGSO-based satellite services and the growing impact of mergers and collaborations between service providers. The […]

More than a third (34 per cent) of subscribers in East Asia now sign up to services exclusively via third-party bundles and offers — a growing trend of bundling that is already significantly higher than in the US (20 per cent), Latin America (21 per cent) or even Europe (30 per cent). In Japan, nearly […]

Amid cuts to its US Scripted productions, Netflix is increasingly looking to the APAC region for new content ideas. In the first eight months of 2024, 33 per cent of all new first-run Scripted TV series ordered by Netflix stemmed from its APAC markets, ahead of Western Europe (WE) which captured 29 per cent of […]

Advertisers often express brand safety concerns around aligning their ads with traditional news content – like politics or the economy – even on trusted news sites. As a result, media platform Teads investigated whether advertising near traditional versus soft news content impacted attention, brand outcomes and perceptions. This comes at a critical time for advertisers, […]

Careers in the UK’s audiovisual (AV) performing industry are under threat due to significantly lower than typical earnings, despite surging profits for streaming platforms, according to research by the University of Glasgow that calls for action on legislative change. AV performers also risk losing work due to Artificial Intelligence (AI). Just under a quarter of […]

Omdia insights into 5G technology forecasts that 5G RedCap (Reduced Capability) will surge by 66 per cent CAGR to reach 963.5 million connections by 2030. These findings highlight the growing influence of 5G technology on IoT (Internet of Things) use cases, as well as the industry’s increasing readiness for RedCap and eRedCap solutions. As 4G […]