A survey carried out for digital entertainment solutions specialist Rovi has revealed a high consumer engagement with brands advertising on connected TVs in the UK The Smart TV advanced advertising study, conducted in the United Kingdom with Decipher Research, evaluated connected TV audience segments, platform familiarity and usage, as well as advertising effectiveness and engagement. […]
In advance of the London 2012 Olympics, UK DTT platform Freeview has unveiled new consumer research which it suggests contain important reminders for the television industry, with the prospect of the Games representing a watershed for technologies such as 3DTV and Mobile TV. The research of 2,000 people indicates that what consumers want most are […]
Findings from a comprehensive study reveal that Mobile Digital Television will play an important role in the lives of consumers because it offers the convenience, simplicity and immediacy of live broadcast TV on a variety of portable electronic devices. The study, commissioned by the Open Mobile Video Coalition (OMVC) – a voluntary association of television […]
Tablet devices have emerged as the leading second-screen alternative to television for viewing full-length episodes, according to Tapping Into Tabletomics, a new study from by Viacom. The research examines consumer behaviour and emotions around the tablet user-experience, with a focus on tablets as TV and the dual-screen experience. Drawing on a national online survey of […]
An Apple TV set has the potential to be a huge hit with consumers, according to the findings of a new research report. Strategic marketing and research consultancy KAE and online polls specialist Toluna, have teamed up to release a major new study illustrating how large manufacturers could lose out if Apple launches a physical […]
BTIG analyst Richard Greenfield, writing for the 2012 Tribeca Film Festival’s Future of Film blog, has suggested that forcing consumers to attend/pay for a movie in a theatre for the first three-four months of a film’s lifespan is increasingly archaic, with advances in display technology meaning the stage is set for the ‘home’ to become […]
An IBM study of the media and entertainment market reveals that as consumers adopt an increasing number of digital devices, four distinct new “digital personalities” are emerging. This shift is compelling companies to adopt more innovative business models that deliver personalised experiences. The ‘Beyond Digital’ study released at the 2012 NAB Conference, paints a portrait […]
A growing appetite for video content over the Internet has attracted a host of new digital services, devices and brands to the market, according to a new study by Accenture. The multi-nation study, Accenture’s Video-Over-Internet Consumer Survey 2012, found that nearly two-thirds (64 per cent) of those surveyed use international online providers (such as Netflix […]
Adult Millennials – the age-group demographic covering 13-to-30 year-olds – are more likely to watch TV on a laptop or on a smartphone than their school-age counterparts, reports digital intelligence firm eMarketer. Among high school and college students ages 18 to 30, 70 per cent reported watching streamed TV in a typical week, while 66 […]
Analysis of data aggregated from 45 US communications service providers has provided new insights into Internet application and usage patterns among rural Americans, and indicates that video streaming dominated downstream traffic, while business services generated most upstream traffic The Calix US Rural Broadband Report data was drawn from actual Internet traffic monitored in US service […]