Advanced Television

Consumer Behaviour

Research: Dual screening is commonplace

Smartclip, the multiscreen video and brand advertising platform, has published the findings of its research on Connected TV users that found with every new purchase of a television set the penetration of smart TV devices increases. Shirlene Chandrapal, Vice President Connected TV and Mobile at smartclip, summarises the findings of the study which provides an […]

September 27, 2012

BT Vision receives most pay-TV complaints

From April to June 2012, Ofcom received the most pay-TV service complaints about BT Vision, with 0.25 complaints per 1,000 customers, down from 0.27 the previous quarter. Complaints were mainly driven by issues relating to sales processes and problems with billing. Virgin Media also generated above average industry complaints at 0.07 complaints per 1,000 customers, […]

September 26, 2012

Live sport drives mobile video viewing

Live sports content is driving consumer mobile video viewing according to research from QuickPlay Media. A survey of UK mobile subscribers between the ages of 18-44, revealed more than half (52 per cent) of mobile video users watched at least one Olympic event on either a smartphone or tablet. Furthermore, of those who have watched […]

September 25, 2012

Nearly half paid VoD rentals generated by cable

According to market research company The NPD Group, although renting movies through Internet video on demand (iVoD) is making inroads with a small but growing group of consumers, cable companies are consumers’ first choice when they order on-demand movies on a per-use basis. Led by Comcast in the first half of 2012, 48 per cent […]

September 25, 2012

Apple and YouTube voted ‘coolest’ brands

Apple has been voted the coolest brand in the UK. It beat Aston Martin, which has taken the top spot in six of the previous seven annual CoolBrands surveys. Online and technology brands performed well, with YouTube pushing Aston Martin into third place. Twitter came fourth, followed by Google and the BBC’s iPlayer. The results […]

September 24, 2012

Web surfers look to social media for content recommendation

Three quarters of people are picking online content via word of mouth or suggestions from Twitter and Facebook, according to a report by video search specialists blinkx. The company’s Matt Scheybeler said: ‘We use search as a starting point less often and instead we’ve become comfortable scanning and processing long streams of information – Facebook […]

September 19, 2012

Netflix recovering from Qwikster débâcle, but facing challenges

According to market research company The NPD Group, on the anniversary of the failed introduction of Qwikster, Netflix has garnered more US subscribers than ever. One in four US households now subscribe to Netflix, based on data from NPD’s Subscription VOD report. “Today marks the first anniversary of Netflix introducing Qwikster, its by-mail DVD and […]

September 18, 2012

Consumers more likely to click online video ads

Research by MediaMind, an independent provider of integrated digital advertising solutions, has revealed that the click-through rate (CTR) for online video is 27.4 times that of standard banners and almost 12 times that of rich media ads. In an analysis of over 3 billion ad impressions globally over the first six months of 2012, the […]

September 17, 2012

Nielsen: 35 hours viewing across screens

In Q1 2012, Americans spent nearly 35 hours per week watching video across screens and close to another five hours using the Internet on a computer. Amercians spend 1 hour 38 minutes per week on gaming devices and among owners of gaming devices that have the ability to stream video content (also referred to as […]

September 12, 2012

Research: Tablet TV not just for kids

The number of older viewers in the US watching TV shows and movies weekly on tablets has skyrocketed in the last year while usage among tablet owners under 45 has plateaued, according to an annual survey of consumer video viewing habits conducted by Altman Vilandrie & Company and Research Now. The survey showed tablet owners […]

September 12, 2012