Advanced Television

Consumer Behaviour

20% of TV sets Internet-connected by 2016

The number of TV sets connected to the Internet will reach 551 million by 2016 for the 40 countries covered in a new report from Digital TV Research (DTVR), up from 124 million at end-2010. According to the Connected TV Forecasts report, this translates to 20 per cent of global TV sets by 2016, up […]

November 2, 2011

Broadband, multi-platform video shifting TV viewing habits

Over half (54 per cent) of broadband Internet users watch TV content streamed or on an alternative platform weekly, according to consumer research firm Horowitz Associates. Non-traditional viewing now accounts for 10.8 hours a month, or seven per cent of total viewing time, with 149.4 hours still dedicated to traditional TV. The firm’s Multiplatform Content […]

October 31, 2011

Online video ads beat TV for ROI

Online advertising offers a better short-term return on investment (ROI) and sales impact than TV according to GfK’s Media Efficiency Panel research. GfK, which partnered with Google on the research, tracked consumer response to eight major cross-media ad campaigns from FMCG brands that ran last year, and the subsequent sales uplift and ROI during the […]

October 28, 2011

Sandvine: Entertainment in Post-PC Era

Intelligent broadband network solutions provider Sandvine has released its 10th Global Internet Phenomena Report: Fall 2011, which indicates increased Netflix and OTT services adoption, the market penetration of revenue-replacement applications, the overall increase in mobile marketplaces, and the impact of Internet-ready consumer electronics devices. Major findings from the report include: -Within fixed networks in the […]

October 26, 2011

Tablets replace notebooks for multi-screen TV users

TV viewers who use a gadget to surf the web or chat on Facebook while watching TV are migrating away from the laptop and toward the tablet as the preferred personal device, according to research from the Strategy Analytics Digital Home Observatory. The report – Multi-Screen User Behaviors in the Home – also found that, […]

October 25, 2011

UK Internet users spend 240m hours per month watching video

In September 2011, the UK Internet population made over 785 million visits to online video websites – an increase of 36 per cent year-on-year, according to analysis from competitive intelligence firm Experian Hitwise. According to Experian’s report – Online Video: Bringing Social Media to Life – the majority of growth in this space has been […]

October 24, 2011

Online video reaches 50% of US population

The latest findings from the comScore Video Metrix service indicate that 182 million US Internet users watched online video content in September for an average of 19.5 hours per viewer. The total US Internet audience engaged in 39.8 billion video views. Google Sites, driven primarily by video viewing at YouTube.com, were once again ranked as […]

October 24, 2011

Tablet, smartphone users ignore TV ads

People who use personal devices such as tablets and smartphones at the same time as watching TV are ignoring television commercials almost completely, according to new research published by the Strategy Analytics Digital Home Observatory. The report, “Multi-Screen User Behaviours in the Home,” identifies reasons why multiscreen users shift their focus between devices and how […]

October 19, 2011

42m homes tune in to connected TV

More than 42 million homes across the US and Europe are using the Internet to watch television shows and movies on the TV screen, according to research from Strategy Analytics’ Connected Home Devices (CHD) service. The report – Multiscreen Connected TV: Assessing Device Usage and Ownership – bases its findings on a survey of 4,800 […]

October 18, 2011

DVRs becoming mainstream in US

Forty-four per cent of TV households in the United States have at least one Digital Video Recorder (DVR), and one-third of DVR households have more than one DVR -representing 14 per cent of all households having multiple DVRs according to recent consumer research from Leichtman Research Group (LRG). In 2005, just 8 per cent of […]

October 18, 2011