Advanced Television

Consumer Behaviour

Viewers still prefer Live TV

Seventy-five  per cent of viewers still prefer to watch some TV live according to a survey by Digital Spy, the UK entertainment news site. The research also shows that despite being keen to watch shows live, nearly two-thirds (59 per cent) multi-task, viewing a second screen while they watch a TV, surfing the web, checking […]

May 22, 2012

Consumer engagement with 3D remains low

Sales of 3D TVs are on the rise in the US as first quarter volumes grew nearly 74 per cent in units and 64 per cent in revenue over last year, according to market research company The NPD Group. 3D TVs accounted for 11 per cent of all flat-panel TV sales in Q1, nearly double […]

May 21, 2012

RESEARCH: Connected devices commonplace

Futuresource has released a study, conducted in the spring of 2012 in the USA, UK, France and Germany that surveyed more than 4,000 consumers on their usage of and attitudes to connected TVs, smartphones, tablets and eBooks/eReaders. Key findings from the study included the fact that three-quarters of connected TV owners are using their TV […]

May 17, 2012

Digital devices drive multiscreen advertising

Studies by Ipsos MediaCT and HearWatchSay shows that multitasking is a popular activity while consumers are watching live TV, with 63 per cent of respondents reporting that they used a connected device for at least a few minutes the last time they watched live TV. Fifteen per cent used more than one device. The survey […]

May 17, 2012

Connected TV boosts online shopping

New research by retail experts Conlumino, commissioned by eBay, reveals that the retail industry is on the cusp of a third wave of technological revolution. After online and mobile, a new wave of shopping technologies will again present opportunities and challenges for the industry. Interactive TV will have the most influence, as by the end […]

May 17, 2012

Half iPhone users likely to buy Apple iTV

As speculation surrounding the possible launch of an ‘iTV’ from Apple continues to mount, new research from the Strategy Analytics Connected Home Devices (CHD) advisory service shows that nearly half of existing iPhone users would be very or somewhat likely to buy an Apple iTV soon after its launch. The report – Apple’s Smart TV: […]

May 16, 2012

Netflix key to US leadership in smart TV usage

In the wake of an unfavourable customer satisfaction report, there is better news for online entertainment subscription service Netflix, with the suggestion that the availability in the US of strong online video services such as Netflix means that owners of connected or smart TVs in the US are more than three times more likely to […]

May 15, 2012By Colin Mann

Computer video viewing matches TV for online consumers

According to Nielsen’s global survey of multi-screen media usage, watching video content on computers has become just as common as watching video content on television among online consumers. More than 80 per cent of Internet respondents in 56 countries reported watching video content at home on a computer (84 per cent) or on TV (83 […]

May 15, 2012

CEA: Consumers viewing video via more platforms

As video consumption increases and viewing devices vary, consumers are still using televisions most often to watch video, according to the Evolving Video Landscape study released by the Consumer Electronics Association (CEA). Consumers are watching more video than they have in the past, across a variety of platforms. One-third of US adults online (34 per […]

May 15, 2012By Colin Mann

US TV audiences ‘need’ top TV networks

The big four networks plus ESPN, Discovery, History, USA, Food Network and TNT are the top ten TV brands American consumers can’t do without, according to the latest edition of the “Must Keep TV” report from Solutions Research Group (SRG). ABC was identified as the top “must-keep” TV brand in by 51 per cent of […]

May 15, 2012