Viggle, the entertainment marketing and rewards platform, has published results from its first NextGuide Reminder user survey, that reveals how modern TV audiences discover and tune in to watch TV shows. The poll results included responses from US-based television audiences on their favourite methods of discovering new shows, preferences around notifications of TV airing information, […]
In a new national survey conducted by strategic research, marketing and brand consultancy Miner & Co. Studio, seven out of 10 US TV viewers consider themselves binge-viewers – an activity that the same percentage of respondents says is “addictive”. The study – Can’t Stop, Won’t Stop: Binge-Viewing Is our New Favorite Addiction – identifies binge-viewing […]
Customer experience systems and services specialist Amdocs has revealed the results of new independent research that explores North American viewers’ attitudes towards pay-TV providers and their OTT counterparts. The survey finds that
BBC iPlayer saw a record 320 million TV and radio requests in March, up 18 per cent year on year and breaking the previous high of 315 million requests set in January this year. For the first time ever, TV requests from tablets and PCs were on par, both constituting 29 per cent of all […]
Research carried out for movie search website FindAnyFilm.com has revealed the unwanted and sometimes risky ‘bogus features’ that often come with using pirate websites. A study which analysed 30 of the most frequently used illegal film and TV sites in the UK found that 90 per cent contained malware and other ‘Potentially Unwanted Programmes’ (PUPs) […]
Industry trade bodies the Consumer Electronics Association (CEA) and DEG: The Digital Entertainment Group have joined forces to release an educational video created to help US consumer electronics retailers explain the benefits of Ultra High-Definition Television (Ultra HDTV) to consumers and ultimately drive sales of the emerging technology. The one-minute video is
A survey into the effectiveness of advertising shows how native video advertising is more effective than pre-roll ads as the foremost format in video advertising. The study, which covered
Ofcom research has highlighted generational differences in preferences for the types of media consumed. TV watching continues to be the media that adults say they would miss most (42 per cent) if it was taken away, but this varies considerably by age. People aged 16-24 are more than three times more likely
The quantity of movie content on US basic cable hit a three-year high in 2013, accounting for nearly 15 per cent of all airtime in 2013, up from 14 per cent in 2011, according to a new report – Movies on Basic Cable 2013 – from IHS Technology. However, fewer unique movies were broadcast in […]
The Mobile Marketing Association (MMA), a global trade association for the mobile industry, has published results of its first-ever Mobile Video Benchmark Study. The study, commissioned by the Mobile Marketing Association (MMA) and its Mobile Video Committee, sought to