Advanced Television

Consumer Behaviour

TV to succeed PC as top online video platform

TVs are outpacing computers as the key platform for Internet video, according to Parks Associates. In the first quarter of 2014, US broadband households watched roughly three hours of online video per week on each platform, but the amount of online video consumed on a TV is increasing, up from 2.3 hours per week in […]

May 15, 2014

TV still most effective form of advertising

A study of over 4,500 advertising campaigns from the last seven years has found that TV advertising remains the most effective form of advertising and creates the most profit for businesses pound for pound. The study found that

May 15, 2014

French entertainment spend to reach €7.9bn by 2018

Overall TV and video entertainment spend in France is expected to reach €7.9 billion by 2018, averaging 1 per cent annual growth between 2014 and 2018, according to research from Futuresource Consulting. “In 2013 consumer spend on video in France – which includes subscription pay-TV, box office, packaged home video, pay-TV VoD and paid-for online […]

May 15, 2014

North American cord cutters gobble up data

Findings from Global Internet Phenomena Report 1H2014, released by intelligent broadband network solutions specialist Sandvine, reveal that North American subscribers who exhibit cord cutting behaviour are dominating network usage, consuming on average 212GB a month, more than seven times the 29GB of a typical subscriber, and that in

May 14, 2014

US original online content viewing up 15%

The increasing importance of original digital video for advertisers has been identified by a survey from the Interactive Advertising Bureau (IAB), showing the format is almost as popular as primetime TV for US viewers. The Internet trade body reports that that 52 million adult Americans now watch online video at least once a month, a […]

May 9, 2014

1 in 5 subs use TV Everywhere monthly

According to the latest NPD Group TV Everywhere Report, more than one-in-five (21 per cent) pay-TV subscribers use the TV Everywhere services provided by their pay-TV operator at least once per month. Although the pay-TV industry has increasing concerns that OTT subscription video-on-demand services (SVoD) will lead to

May 7, 2014

Americans watch just 17 channels despite choice

Americans have no shortage of options in every aspect of their lives. The proliferation of devices for consuming content has enabled more choices than most can count. But the “problem” of having too many options – including a growing expanse of content – doesn’t seem to be having an impact on TV viewing preferences. According […]

May 7, 2014

Spoilers and channel-flicking among worst TV habits

Constant questioning of plotlines, flicking channels and noisy eating have been revealed as some of the most annoying TV habits. Viewers who tale phone calls or guess the ending also featured highly in the list of irritating traits in a TV companion, alongside hogging the remote control and forgetting to record your favourite show. The […]

May 7, 2014

Online movie pirates also happy to pay

People who illegally download billions of pounds worth of movies also love going to the cinema and don’t mind paying to watch movies, according to recent academic research published in the Journal of Behavioural and Experimental Economics. In the first study to examine the differences between movie and music pirates, the key finding was those […]

May 6, 2014By Colin Mann