TV advertising may worry about online but UK online brands have increased spend on TV by an average of 172 per cent a year over the past five years. Research by Nielsen Media Research on behalf of TV marketing trade body Thinkbox revealed online brand's spend on TV had increased from £10 million (E11.53) in […]
Parks Associates forecasts advanced TV, mobile advertising, and social networking to lead long-term recovery in US ad spending. Targeted and interactive TV advertising will lay the foundation for the long-term recovery of US ad spending, while spending on broadcast network TV will return to pre-recession levels in 2010, leading the more immediate recovery, according to […]
According to a study from media research consultancy TDG, almost two-thirds of Netflix users that subscribe to a home broadband service are now viewing the ‘Watch Instantly’ streaming video service. One-third of broadband-enabled Netflix subscribers view this streaming video exclusively only on their PCs, 8 per cent view the content exclusively on their TVs, and […]
A survey has revealed that 79 per cent of users would no longer access a website that charges them. The finding implies that consumers can find the same information at no cost. The report from Nielsen surveyed 27,000 consumers from 52 countries. The survey showed that 71 per cent of global consumers say that if […]
MEF's Annual Business Confidence Index (BCI), compiled by KPMG and capturing a year's worth of quarterly industry sentiment, points to a cooling in optimism from Q3 2009. Andrew Bud, the Global Chair of MEF stated: “Since its launch in January 2009, the BCI has underlined the industry's ability to weather the storm of the recession […]
Over 11 million hotel rooms and 1 million airline seats are potential IPTV applications, according to a report from MRG. Hotels and Airlines alone account for a $1.9 billion global market in 2012, indicating that for most hospitality applications, analogue video is dead. The report shows that both In-Room Entertainment and In-Flight Entertainment (IRE and […]
QuickPlay Media, a provider of solutions that manage the business of mobile video, have published the results of an independent Market Tools survey focused on mobile TV and video consumption in the UK. Conducted with current mobile subscribers, the study reflects a strong consumer desire for multi-screen TV viewing capabilities, with 55 per cent of […]
“Telco TV market growth was strong in 2009. As a result, service revenue for the global telco TV market increased to nearly $12 billion in 2009 and will increase to nearly $17 billion by the end of 2010,” says Serene Fong, industry analyst at ABI Research. Western Europe generates the largest share of global revenue […]
IAn IMS Research's report says that demand for connected CE devices is being driven by increased bandwidth, the evolution of content delivery methods and the convergence of media and communications industries. Adoption of over-the-top content will become an extension of both pay-TV and stand-alone device subscription packages, but OTT on the TV will not become […]
From Colin Mann in London A survey of European consumers has revealed pan-generational consumer demand to further control and customise the content experience. The 2010 European Media Engagement Barometer, commissioned by Motorola's Home and Networks Mobility business, shows that 87 per cent of UK consumers regularly share content across devices while at home and on […]