Advanced Television

Research

Study: Less linear TV, more hyperdistribution

In the first half of 2025, linear television continued to decrease while in the US, streaming overtook linear TV in May, as measured by Nielsen’s The Gauge study. According to figures and analysis released by Glance (Médiamétrie) at MIPCOM, the rise of platforms such as YouTube and Netflix are continuing to impact on viewers’ consumption […]

October 15, 2025Pascale Paoli-Lebailly @ MIPCOM

Study: Italian Piracy Shield risks outweigh intended benefits

An academic paper, prepared in advance of an international conference on network and service management, suggests that Italy’s Piracy Shield causes significant collateral damage. In the paper, 90th Minute: A First Look to Collateral Damages and Efficacy of the Italian Piracy Shield, the University of Twente researchers, Raffaele Sommese, Anna Sperotto, Antonio Prado, Jeroen van […]

October 15, 2025By Colin Mann

Research: Live rights reducing churn for streamers

WWE content amassed over 300 million viewing hours on Netflix in H1 2025. following its January debut on the streaming platform, reports Ampere Analysis. Weekly flagship show WWE Raw has proven to be the biggest draw, building a consistent live audience that averaged 6.5 million viewing hours per broadcast. And Premium Live Event, WrestleMania 41,  […]

October 14, 2025

Data: Spanish streaming titles have biggest hit-rate

ICEX Spain Trade & Investment and Parrot Analytics have presented data at MIPCOM showing Spain has achieved a 26.1 per cent ‘hit-rate’ – the highest in Europe and Hispanic markets – underscoring Spain’s efficiency as a producer of exportable streaming hits. Spain’s slate now accounts for 6.47 per cent of global non-English streaming revenue (from […]

October 14, 2025

Study: Gen Z’s fitness obsession unlocks ad opportunities

Zoom Media, the out of home media owner, has released a study focusing on the habits and views of young exercise-focused consumers, Understanding Gym Z. Findings reveal that ‘Gym Z’ are highly receptive to advertising with 71 per cent of Gym Z reporting they trust in-gym advertising and 73 per cent actively paying attention. The […]

October 14, 2025

Survey: 75% of creative industries jobs go to friends and connections

Three quarters of jobs secured by creative industry workers in the last 18 months came through a friend or contact, according to figures released as part of Bectu’s Big Survey. The survey of over 5,500 creative industry workers in non-performing roles – from theatre to film and TV to fashion – gives a unique insight […]

October 14, 2025

Report: Record rise in cyber-attacks on UK

According to the NCSC’s latest annual review, the UK is facing an unprecedented rise in cyber threats. The organisation handled 204 nationally significant attacks in the past year, up from 89 in the previous 12 months. Of a total of 429 incidents handled, 18 were categorised as ‘highly significant’, meaning that they had the potential […]

October 14, 2025

Survey: Gen Alpha spends more time gaming than watching TV

Gen Alpha teens, dubbed by consumer insights platform Attest as the ‘Autonomous Generation’ for their independence, creativity and digital fluency, are spending more time gaming than they are watching TV or listening to music. As this consumer group nears adulthood – turning 16 in 2026 – data Attest reveals they’re rewriting the rules of media, […]

October 13, 2025

Forecast: Microdramas to generate $11bn in revenues in 2025

Microdramas, the short-form scripted video format, are on track to generate $11 billion (€9.5bn) in global revenues by 2025, according to data presented at MIPCOM by Maria Rua Aguete, Head of M&E, Media and Entertainment at Omdia. The findings highlight the explosive growth of microdramas; compact, emotionally charged series designed for mobile viewing, typically running […]

October 13, 2025

Forecast: 82% of MEA connections on 4G/5G networks by 2030

Nokia has published its Mobile Broadband Index Report 2025, which provides an analysis of the evolving mobile broadband ecosystem across the Middle East and Africa (MEA) region. This year’s report underscores the region’s accelerating shift towards 5G connectivity, with projections indicating that by 2030, 5G will account for a significant share of mobile subscriptions and […]

October 13, 2025