Advanced Television

Research

Survey: 93% of Irish consumers own a smartphone

ComReg, Ireland’s Commission for Communications Regulation, has published the results of its 2025 Mobile Consumer Experience Survey. The survey results show the importance that Irish consumers place on their mobile phone service. Handset ownership is almost universal across the country, and of those with a handset, 93 per cent own a smartphone. Most users own […]

March 6, 2026

Study: Advertisers face a ‘Paradox of Plenty’ in measurement

The Coalition for Innovative Media Measurement (CIMM) and 4As has released findings from a joint study, co-sponsored by Kochava, Nielsen, and TechEdge, examining how major US advertisers evaluate and prioritise media measurement across today’s increasingly complex TV and video ecosystem. Authored by Sarah Mansfield, Alice Sylvester and Leslie Wood, the study finds that while advertisers have unprecedented access […]

March 5, 2026

Goalhanger’s Sherlock & Co surpasses 20m downloads

Sherlock & Co, the Goalhanger-produced narrative audio drama that reimagines the stories of Sherlock Holmes and John Watson as a modern-day true crime podcast, has surpassed 20 million lifetime streams and downloads. Inspired by Arthur Conan Doyle’s classic tales, the show relocates Holmes and Watson to the present day, with Watson depicted as a former […]

March 5, 2026By Nik Roseveare

Data: Over 1.1m watch Rangers vs Celtic on Sky Sports

More than 1.1 million viewers tuned into the 2-2 draw between Rangers and Celtic on Sky Sports on March 1st as Scotland’s top-flight title race continues to ramp up. The figures for the derby match are the highest for a Scottish league match in nearly two seasons and includes audience numbers for those watching across […]

March 5, 2026

Research: 85% of European viewers use streaming ad tiers

FreeWheel, a Comcast company and technology platform for the video advertising industry, has released findings from its Voice of the Viewer study.  The research reveals that viewers across Europe have bought into streaming TV, with many now using it as their primary TV format. More than eight in 10 (83 per cent) say they are satisfied […]

March 4, 2026

Data: Digital entertainment spend up 7.1% in 2025

Digital entertainment and retail association ERA has published the 26th edition of its annual yearbook detailing the progress of the music, video and games sectors in the UK in 2025. It builds on interim figures released in January which showed the sector achieved revenues of £13.3 billion (€15.2bn) in 2025, up 7.1 per cent, meaning […]

March 4, 2026

ITVX sees record-breaking February

In January, BVoD platform ITVX saw its biggest ever month with 383 million streams. ITV has now announced that the platform has maintained its record-breaking trajectory with its best-ever February performance. Building on the momentum from the start of the year, February’s growth was fuelled by a significant performance in the Reality genre, as well […]

March 4, 2026By Nik Roseveare

Malaysia: Fixed comms services revenue to grow at 4% CAGR

The fixed communication services revenue in Malaysia is predicted to increase at a compound annual growth rate (CAGR) of 4 per cent from $1.7 billion (€1.4bn) in 2025 to $2.1 billion in 2030. This growth will be driven by the increasing demand for fixed broadband services, particularly fibre-optic services, reports GlobalData, the intelligence and productivity […]

March 4, 2026

Report: YouTube leads as video podcasts go mainstream

Video podcasts are rapidly becoming a mainstream form of video entertainment, with one in five internet users now watching them on social platforms, according to Ampere Analysis. As platforms compete for viewing time, low-cost, long-form video podcasts are emerging as a key battleground, with YouTube leading the trend. Their speedy growth highlights the increasing strategic […]

March 3, 2026

BBC report highlights steep decline in UK children’s content

Analysis demonstrating the role the BBC plays to inform, educate and entertain children across the UK has been released. The BBC continues to provide safe, age appropriate content at a time when the online environment is becoming increasingly fragmented, commercialised and risky for young people. But the report warns of an alarming decline in UK […]

March 3, 2026