Advanced Television

Research

Channel 4: 3m tune in for The Boat Race 2026

Channel 4’s debut broadcast of The Chanel J12 Boat Race on April 4th saw an overall reach of 3 million people watching the annual races between Oxford University Boat Club and Cambridge University Boat Club. A peak audience of 2 million witnessed the climax of the rowing race between Oxford and Cambridge Men, delivering a […]

April 5, 2026

Study: US titles dominate European VoD catalogues

The European Audiovisual Observatory has published a study titled Film and TV content in TVoD, SVoD and FoD catalogues – 2025 edition, authored by analyst Christian Grece, and using data from JustWatch. The report highlights a stark contrast between the diversity of individual titles available and their actual presence across streaming and VoD catalogues in […]

April 2, 2026

ITVX hits 1bn streams in 2026

ITV has reported that its ITVX streaming platform has now surpassed 1 billion streams for 2026. The milestone figure was reached eight days earlier than in 2025. 2026 is now the biggest year ever for streaming for two flagship events on the ITV sport and entertainment schedule – the Rugby Six Nations and the current […]

April 2, 2026

Ofcom: Trust in news sources mixed; social media usage down

research published by Ofcom reveals how people in the UK use, understand and feel about the media and online services they interact with in their daily lives. Ofcom’s annual Adults’ Media Use and Attitudes and Adults’ Media Lives research reports tracked trends in the nation’s media habits and online behaviours over the last 12 months. […]

April 2, 2026

Report: UK broadband market flat

The UK broadband market remained relatively flat in Q4 2025, adding 14,000 subscribers to make a total broadband base of 28.96 million connections, according to Point Topic. Full fibre (FTTP) adoption surged ahead at its fastest rate since nationwide rollouts began, climbin to 81.3 per cent of premises, with multi-network overbuild increasing sharply, and FTTP […]

April 2, 2026

MLB opening night on Netflix scores 3m US viewers

The 2026 MLB season debuted on Netflix on March 25th, with an estimated average minute audience (AMA) of 3 million US viewers (Live+SD) tuning into the game, according to Nielsen Big Data + Panel. The Opening Night fixture saw the New York Yankees secure a comfortable 7-0 victory over the San Francisco Giants. The game […]

April 2, 2026

Data: $63bn in ad spend wasted due to IVT

Some $63 billion (€54.2bn) in global ad spend is wasted annually on invalid traffic (IVT), according to data from Lunio, the IVT detection and prevention platform. On average, 8.51 per cent of all global paid ad traffic is invalid, meaning nearly one in every 12 ad clicks are fake with zero chance of converting. In […]

April 2, 2026

Forecast: 22m video telematics systems in US, Europe by 2030

Berg Insight, the IoT market research provider, has released a market study covering the video telematics market. The integration of cameras to enable various video-based solutions in commercial vehicle environments is one of the strongest trends in the fleet telematics sector in recent years. Berg Insight’s definition of video telematics includes a broad range of […]

April 2, 2026

France: FTA still most-watched TV service

Online video platforms, driven by YouTube, have established themselves as major entry points in French media consumption, but FTA television and radio retain a significant role. According to the latest Arcom study on the Q1 2026 audio-video trends in the country, FTA television remains the most consumed video service despite the competitive pressure, even among […]

April 1, 2026From Pascale Paoli-Lebailly in Paris

Data: SpaceX takes 97% of US launch activity

Analysts at Bryce Tech have examined launch activity around the planet during Q4 2025. Bryce says that during the three-month period SpaceX had a 97 per cent market share of the US market and 83 per cent globally. China came a very distant second with 8 per cent of global launches, and Russia took 4 […]

April 1, 2026By Chris Forrester