In 2018, US adults will still dedicate more time per day to TV – nearly 3 hours, 50 minutes – than to any other medium, but TV time is shrinking, down from 4 hours, 37 minutes in 2012. Smartphone time will increase to 3 hours, 35 minutes in 2018, and by 2019 mobile will be […]
Research by Ampere Analysis reveals that online households now own an average of 4.5 different types of connected devices. The research also shows that they’re every bit as attached to the technology brands that manufacture their hardware as they are to the online services this hardware enables them to access. The survey of 22,000 respondents […]
Video marketing platform Innovid has released its annual global video benchmarks report, highlighting the growth and impact of data-driven video (DDV) and connected TV (CTV), based on a year-long study analysing thousands of video campaigns with billions of impressions across 340+ global brands. The report covers data collected throughout 2017, delving into baseline performance for […]
Despite the abiding appeal of traditional linear TV, cinema, radio and offline games, many Internet users in France and Germany now devote a major part of their time to online entertainment. “Digital video viewing has grown steadily in France and Germany, but penetration still lags behind several other countries in Western Europe, including the UK […]
Consumers in the UK are watching more digital video content than ever before with mobile viewing on the rise, according to eMarketer’s latest time spent with video forecast. The forecast, which is included in eMarketer’s UK Digital Video and TV forecast report, shows that adults in the UK will spend just under an hour (59 […]
More than half of Internet users surveyed in the US, UK, Brazil, Japan and Germany watched video content out of their homes at least once a month, according to consumer surveys conducted in the first quarter of 2018 by business information provider IHS Markit. Of those viewers, one out of six did
The spread of mobile devices and rapid mobile data networks has transformed global media consumption in recent years. Twenty-four per cent of all media consumption across the world will be mobile this year, up from just 5 per cent in 2011, according to advertising and marketing agency Zenith’s Media Consumption Forecasts 2018. By 2020, Zenith […]
For the first time, IPTV reception has drawn level with DTT in France, registering a penetration rate of 55 per cent of TV homes in the second half of 2017, according to data from the CSA’s Observatory for audiovisual equipment. The CSA forecasts that IPTV will rapidly become the primary TV reception mode on all […]
Findings released by analyst firm Parks Associates suggest that US consumers will purchase more than 485 million connected consumer devices in 2021, including smart home, connected health, mobile, and connected entertainment products. By 2022, sales will exceed 520 million units. “The consumer IoT and smart home industries are approaching the goal of wider consumer adoption, […]
Sony’s new CEO, Kenichiro Yoshida, will host the multimedia company’s Investor Relations Day in Tokyo on May 22nd. Each of Sony’s eight key divisions will present to analysts and explain their mid-term 3-year strategies from now to 2021. Analysts reporting ahead of the event say they expect Yoshida, who was previously CFO prior to his […]