If there had been only one network provider, which was expected to be Sentech, all companies wishing to enter the market would have been forced to go through that company. The news will be welcomed by companies such as pay-TV provider MultiChoice, which has plans to have its mobile TV service available before the 2010 […]
Jan Karas, Director of Marketing for the Consumer Segment, Telefónica O2 said that thanks to its vast selection of channels and several above-standard functions, such as TV Archive and Videotéka, O2TV offered something for everyone. “Its popularity continues to grow and now, as the switch from analogue to digital broadcasting is accelerating, O2TV is one […]
The report by market research firm Parks Associates found a majority of consumers with a video-capable mobile phone have never used the video features. For example, 56 per cent have never watched a video clip using a mobile phone. These low usage rates are discouraging for operators hoping to boost revenues through new TV and […]
In-Stat identified two potential models for mobile TV viewing: ';waiting room' and ';leisure time' with very different requirements. David Chamberlain, In-Stat analyst, suggests that personal devices such as cellphones and personal media players are preferred for the waiting room scenario. However, if there is more time available, survey respondents preferred larger screens on products such […]
Call to Action allows users to get more information or to communicate with the advertiser while the advertisement is playing. For example, if you see an advertisement for the latest car, you would press the call to action button and an SMS text could be sent to your phone with the nearest dealership or a […]
An industry standard for portable and handheld devices could make it easier for consumers to connect these devices with home audio and video systems, in-vehicle audio, video and navigation systems and other consumer electronics (CE) products
“The key to success for mobile TV is to first understand what consumers want, and in this respect, content is king. Consumers are open to place-shifting television, provided that the content that they are familiar with and already enjoy stays the same and is accessible at the times that they are accustomed to viewing it. […]
T-Mobile VOD T-Mobile is planning to launch a video-on-demand service for films and TV shows that can be watched on either a mobile or PC. The Video On Demand Plus, as the new service is called, will allow customers to rent the long form content for seven days. Viewers will also be able to watch […]