Audience measurement, data and analytics specialist Nielsen has confirmed that streaming platform Roku will enable four-screen measurement for the first time across traditional TV, connected TV, desktop, and mobile in Nielsen Total Ad Ratings. Marketers running ads with Roku can now deduplicate campaign reach and frequency across all four screens in the home. Nielsen Four-Screen […]
Three mid-range spectrum bands offer the greatest potential for addressing the spectrum imbalance facing the US commercial wireless industry, according to a new Accenture study commissioned by wireless industry association the CTIA. The report, Spectrum Allocation in the United States, analyses the current state of radio spectrum allocation, the increasing need for licensed spectrum in […]
Netflix is rolling out the ability to create game handles to deliver a more personalised gameplay experience throughout its mobile games catalogue. With game handles, Netflix subscribers will be able to create a unique public username that can be used across all Netflix games, helping players to discover and make friends, and play with each […]
The CEOs of 16 European telcos have issued statement calling for the largest traffic generators to make a fair contribution to the “sizeable” costs they currently impose on European networks. Noting the role of connectivity in addressing current EU challenges, they say they are writing with a sense of urgency, as the European Commission looks […]
Older people are missing out on the emotional benefits of technology to help tackle loneliness because they lack digital skills, according to research from BT. The research shows that 41 per cent of over 70s don’t feel fully confident using their mobile beyond simple calls – despite almost three quarters (71 per cent) believing phones […]
Findings from a study by real-time engagement API platform Agora that examines how Gen Z consumers are engaging with brands that use interactive live video through their own platforms or via third-party apps, such as TikTok, Twitch and Instagram, suggest that Gen Z wants brands to use more interactive live streaming. Interactive live video includes […]
A report, The Evolution of Home Entertainment Report 2020 – 2025, from trade bodies the British Association for Screen Entertainment (BASE) and DEGI: Digital Entertainment Group International, predicts UK category growth of £5.5 billion (€6.3bn) by 2025, a rise of 114 per cent on the pre-pandemic predictions as well as forecast transactional cumulative consumer spend […]
T-Mobile leads 5G availability, reach A report from research firm Opensignal finds that 5G users on T-Mobile US spent the largest proportion of time with an active 5G connection, and they also found a 5G signal in the highest proportion of locations. The report analyses the 5G mobile network experience across six key measures – […]
The global uptake of wireless 5G networks is now doubling every year to reach 813 million connections by the end of the second quarter of 2022, according to data from research firm Omdia and trade organisation 5G Americas. 5G connections will reach 1.1 billion by the end of 2022. “The progress of 5G continues throughout […]
A study published in Frontiers in Psychology, has examined the impact passive screen use has on a young child’s cognitive development. It found screen exposure – whether that be from a TV or mobile device – can be beneficial, depending on the context in which it’s viewed. Researchers from the University of Portsmouth and Paris […]