As faster wireless networks are built around the globe to provide higher bandwidth for smart devices, mobile viewership continues to rise, notes premium video publishing, analytics and monetisation specialist Ooyala. Data in Ooyala’s Q2 2014 Global Video Index Report reveals that
Findings from a recent Viacom study – Getting With the Program: TV’s Funnels, Paths and Hurdles – exploring how audiences discover, watch and become fans of TV shows, reveal that the proliferation of devices and sources is having a positive impact on viewership and fandom. Additionally, multi-screen viewers
Tablet TV – the television service specifically designed for tablets – could launch in the UK by the end of the year. Gianluca Ferremi, VP Business Development at on-demand software solutions specialist Motive Television – has revealed that Tablet TV is currently undergoing certification by the UK’s Digital Television Group. “No launch date has been […]
Spain’s largest cable company ONO, recently acquired by Vodafone, is launching its ONO online TV service on iPhones. The service, with up to 40 TV channels, were so far available on PCs, Android and IOS tablets and Mac computers, but not on Apple’s most popular device, iPhone. The company is also enhancing the service with […]
When 4G was launched in 2013, Deloitte asked respondents to a mobile consumer survey with 4G which applications they were using more frequently. Watching video was the number one response. This year, among a much larger base of 4G subscribers, watching video had fallen to seventh place. Only a fifth (20 per cent) of respondents […]
Citrix has released its Mobile Analytics Report for the second half of 2014. The Mobile Analytics Report provides insight into subscriber behaviour and related factors that determine quality of experience (QoE) for mobile data services. Key findings from the report include: LTE Surpasses 3G Mobile subscribers on LTE networks are 1.5 times more likely to […]
Trade body the GSMA, which represents the interests of mobile operators worldwide, has called on the European Commission to accelerate the repurposing of the UHF spectrum band (470-790MHz) better to respond to the changing ways content is being accessed. The move puts the GSMA in direct opposition to the European Broadcasting Union, which argues that […]
FreeWheel has released its Video Monetization Report for the second quarter 2014. Q2 has marked another quarter of strong growth and evolution in the digital television market, with video views and ad views both up over 28 per cent year-over-year. Not only did the quarter see growth across formats, categories, and platforms, FreeWheel also discovered […]
Mobile screen time is leading the way in Australia according to data released by IAB and Nielsen which shows that 52 per cent of digital screen time is spent on mobile devices. The findings, which come from the second round of data in the IAB / Nielsen Mobile Audience Panel Pilot study, found that average […]
Strategy Analytics predicts spending on consumer mobile media services consumed via the handset (which excludes tablet spend) including handset browsing, mobile applications, mobile games, mobile music, mobile video, mobile TV, ringtones, wallpapers and alerts – will rise from just above