Two in three advertisers using CTV/OTT will increase spending, with an average increase of 23 per cent, according to the 2023 CTV/OTT Advertiser Survey from market intelligence specialist Advertiser Perceptions and CTV/OTT advertising solution Premion. The survey reveals that investment and optimism for CTV/OTT advertising remain high — and increasing expenditure is being driven by […]
White label B2B Cloud Gaming solutions provider Gamestream, and digital entertainment specialist Netgem Group are partnering to offer a new unified proposition that will integrate gaming with TV streaming entertainment into the service package of telecom operators, capable of reaching millions of end users. Netgem develops, distributes, and operates netgem.tv, a B2B2C TV streaming solution. […]
Exclusive research from Omdia reveals YouTube, TikTok and Twitch are the most popular video services with the under-25 age group in Spain. Netflix continues to be popular with all other age groups. Unveiling the latest research from Omdia on trends across the generation Z (gen Z) market at Conecta Fiction & Entertainment 2023 in Spain, […]
Rakuten TV has announced the launch of its first owned and operated channel Top Movies Polska, a new FAST channel, which will be available to households in Poland from mid-July. Top Movies Polska will be available for streaming on the Rakuten TV app across all devices, providing convenient access to a wide range of movie […]
The Media and Entertainment industry has been experiencing a wildly accelerated evolution in the past few years. One of the main reasons for this is the ever-growing expansion of streaming platforms, their catalogues, plans and revenue models. With this reality in mind, data science specialist BB Media partnered with home entertainment industry trade body DEG […]
Findings from consultancy firm Deloitte’s inaugural survey, 2023 Sports fan insights: The beginning of the immersive sports era, indicate there is a strong foundation of dedicated fans willing to invest time and money into their fandom. As the sports industry recognises generational and technological shifts, the survey delves into the changing behaviours and preferences of […]
The UK is forecast to maintain its position as the leading entertainment and media market in Europe over the next four years according to PwC’s Global Entertainment & Media (E&M) Outlook 2023-2027. UK E&M revenue is expected to reach £85 billion (€99.1bn) in 2023 with growth forecast at a compound annual growth rate of 4 […]
All-electric motorsports series Formula E has revealed what it describes as “ground-breaking” new broadcast distribution partnerships in the US that will see long-standing partner CBS air more live races than ever before and introduce streaming platform Roku, as the streaming home of Formula E. Beginning in January 2024, five races will air live on CBS […]
Entertainment and technology marketing organisation CTAM has launched StreamSafely Summer Camp, a new online destination at StreamSafely.com where parents and kids can find something to watch all summer long – without the risks that come with pirated content. The site includes a collection of 46 movies curated by the experts at family safety advisory body […]
A report on the addressable TV market from Ampere Analysis in partnership with GroupM Nexus’s addressable TV solution Finecast and Microsoft Advertising, finds that the global addressable TV sector is now a $56 billion (€51.3bn) industry. This is set to rise by over 50 per cent to $87 billion by 2027. The report, which was […]