Research from Aluma Insights finds 35 per cent of US SVoD customers are spending too much on services such as Netflix and are looking to cut back. This represents a 40 per cent increase over 2022 and threefold that of 2019. Only 5 per cent are interested in spending more on SVoD services, down 38 […]

In just two years, the proportion of Internet users claiming to watch little to no linear TV in a typical day grew 22 per cent to almost half (45 per cent) according to findings by Ampere Analysis. Based on proprietary consumer research carried out with 54,000 adults aged 18-64 across 28 markets worldwide, the findings […]

With Carlos Alcaraz ending the reign of  Novak Djokovic as Wimbledon Men’s Singles Champion, organisers of the tournament strengthened their ability quickly to remove illegal broadcasts through a global agreement with LaLiga Tech, the joint venture between technology company Globant and Spain’s premier football league LaLiga. Content Protection services carried out continuous monitoring and elimination […]

Findings from a survey studying streaming subscription behaviour from content, monetisation, and marketing technologies provider InMobi indicate that younger consumers’ content preferences show a significant shift in the types of content they gravitate toward. The survey shows that while Millennials (ages 35-44) prefer streaming, Gen Z (ages 18-24) significantly leans toward user-generated content (UGC) over […]

The UK ad market dropped -2 per cent in 2023 YTD (January to May), an improvement from the trends seen in H2 2022, when the market declined -4 per cent YoY, according to data from Guideline, powered by Standard Media Index (SMI). Digital media, which represented 55 per cent of the share and grew +6 […]

According to findings from a new report, Is TV just TV?, by Samsung Ads and Verve, brands that advertise on streaming platforms are perceived to be five times more modern and five times more innovative when compared to brands that advertise in non-streaming environments. These figures jumped to eight times and six times, respectively, for […]

Repeated ad exposures might not be a new phenomenon, but it doesn’t make the experience any less annoying for viewers, 87 per cent of whom agree that they see too many of the same ads, according to research by media investment and intelligence company MAGNA’s Media Trials unit in partnership with Nexxen, a unified advertising […]

Ofcom has made a good start in its preparations for implementing a new online safety regime, and must now manage risks around monitoring, scope and financing, according to a new report by the National Audit Office (NAO), the UK’s independent public spending watchdog. The NAO’s report examines whether preparations undertaken by the Department for Science, […]

Streaming platform specialist Roku and ad tech company FreeWheel have formed a new partnership that will bring forth a suite of industry solutions that they say will unlock the full value of streaming TV for advertisers and publishers. As part of this collaboration, the two companies will be launching new technological offerings that aim to […]

The era of ‘peak TV’ is ending, and providers face substantial headwinds which may constrain subscriber growth, according to Hub Entertainment Research’s annual Monetization of Video survey, which indicates most consumers are now either at or near their maximum number of TV sources, and are not actively looking to spend more money on video entertainment. […]