Streaming services experienced a surge in daily engagement per user in the first half of 2023, reversing the downward trend that started in 2021, as competition between services began taking a toll on the amount of time that consumers can spend on each streaming platform. That is the main conclusion of video streaming SaaS specialist […]
Advertising spend on Connected TV (CTV) is increasing as viewers and advertisers migrate from linear broadcast television, but a new WARC study finds this steady growth is restricted by its performance credentials and competition from search, social and retail media. WARC Media’s latest Global Advertising Trends report, Connected TV’s next episode, examines advertising investment and consumption patterns […]
Noting the growth of the Media and Entertainment industry in recent years, driven by the expansion of streaming platforms, their catalogues, plans and revenue models, data science company BB Media and trade body DEG International have compiled the International Digital Entertainment report that outlines the industry’s evolution, penetration and value in different markets across the world, […]
The Government must make tackling ‘tech abuse’ a priority, according to the UK House of Commons Culture, Media and Sport Committee, amid a warning that the use of smart technology and connected devices in facilitating domestic abuse is becoming a growing problem. The Committee’s report, Connect tech: smart or sinister?, also calls for more to […]
The media diets of viewers and listeners in the UK appear to be more diverse and fragmented than ever, according to broadcast regulator Ofcom’s latest annual report on the TV, online video, radio and audio sectors. As competition for the nation’s attention intensifies, Media Nations 2023 finds that the proportion of viewers who tune in […]
Findings from evidence-based insights and consulting company Kantar’s latest Entertainment on Demand (EoD) data on the global streaming market identify potential obstacles to subscriber growth. Kantar’s EoD study covers the following markets: GB, USA, Australia, Germany, Spain, and France and has uncovered the following behaviours and findings within the Video on Demand (VoD) market between […]
Results from a recent Kagan US Consumer Insights survey show that the use of digital entertainment among younger Americans (Gen Z adults and millennials) and older Americans (baby boomers and seniors) is profoundly different. Gen Xers tend to bridge the gap, which makes them part of everyone’s target market. Among the key findings: Baby boomers/seniors […]
Sky Media, the advertising sales arm of Sky, has announced new Search Behaviour targeting capability for the AdSmart addressable platform. Driven by wider industry demand to bring digital and TV campaigns closer together, Search Behaviour attributes allows brands for the first time to target audiences based on specific online search behaviours including frequency and intent. […]
Sell-side advertising company Magnite has confirmed a technical integration with advertising technology platform FreeWheel designed to enhance the ability of FreeWheel technology users to see multiple sources of demand in one platform, across both programmatic and direct transactions. “We are committed to enhancing interoperability across the premium TV ecosystem and welcome Magnite as one of […]
A long-standing myth in the TV industry has been the idea that viewers strongly dislike ads, and will go out of their way to avoid them. Hub Entertainment Research’s semi-annual TV Advertising: Fact vs Fiction survey refutes that notion, and provides clear evidence that advertising in streaming video is a vital part of the ecosystem, […]