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OTT

Analysis: Netflix password crackdown still boosting subs

Analysts at insights firm Antenna have sought to establish whether the spike in Netflix sign-ups they observed immediately following the company’s password sharing crackdown that started rolling out in the US in late May 2023 has continued. “In a word, yes,” asserts Brendan Brady, Content Strategy Associate at Antenna, noting that Netflix commanded 2.6 million […]

August 24, 2023By Colin Mann

Forecast: LatAm AVoD growth to exceed SVoD

OTT TV episode and movie revenues for 19 Latin American countries will increase by $7 billion (€6.4bn) between 2023 and 2029 to reach $17 billion, according to the Latin America OTT TV and Video Forecasts report from analyst firm Digital TV Research. From the additional revenues, SVoD will provide $2.8 billion and AVoD $3.5 billion. […]

August 24, 2023

Research: US OTT moves towards maturity

The boom years for US OTT are over, according to the North America OTT TV & Video Forecasts report from analyst firm Digital TV Research. US OTT TV episode and movie revenues will reach $82 billion (€75bn) in 2029, up from $74 billion in 2023. SVoD revenues will increase by only $2 billion to $55 […]

August 21, 2023

BT: 16% broadband spike during Women’s World Cup

BT has reported that the Women’s World Cup has driven spikes of up to 16 per cent in BT’s broadband data traffic as people streamed the Lionesses’ on-pitch heroics live – highlighting the rising popularity of the women’s game. The August 20th final against Spain saw the biggest surge of all the games, with 866TB […]

August 21, 2023

Forecast: Arabic SVoD subscriptions to boom

There will be 28 million SVoD subscriptions across 13 Arabic countries by 2029, up from 15 million in 2023, according to the Middle East and North Africa OTT TV and Video Forecasts report from analyst firm Digital TV Research. Netflix will still lead the market, but local players will provide a strong challenge. “As some […]

August 17, 2023

Pluto TV, DAZN sport content partnership

Free streaming television service Pluto TV and sports streaming service DAZN are teaming up to bring sport content to Pluto TV, with the launch of five DAZN channels in total across multiple territories. Through the partnership, coverage of the best Football, Darts and Fight events are coming to the platform in Germany and Austria, including […]

August 11, 2023

Nielsen, Groupe M6 measurement partnership

Audience measurement, data and analytics specialist Nielsen and French media company Groupe M6 are to cooperate to power Open Web digital measurement in France. The cooperation sees Groupe M6 become the first European publisher to help fuel Nielsen’s demographic data in its Identity System for French digital campaigns helping to provide a more precise measurement […]

August 11, 2023

November Europe launch for Disney+ ad tier

Following the successful ad-tier launch in the US, Disney+ in the UK will introduce its ad-supported subscription plan in November, giving consumers more ways to subscribe than ever before and the ultimate flexibility in selecting a subscription plan that suits their needs. From November 1st, the new Standard with Ads, in addition to Standard and […]

August 10, 2023By Colin Mann

Report: Streaming growth boon for advertisers

Omniscreen data and measurement provider Samba TV’s latest State of Viewership report, analysing approximately 45 billion hours of linear and streaming during the first half of 2023, indicates a viewership landscape marked by opportunities for audiences to consume OTT content, consisting of newly-rolled out AVoD options from streaming leaders Disney+ and Netflix, as well as […]

August 10, 2023

Research: 83% US homes have ‘Big 3’ SVoD

Findings from Leichtman Research Group indicate that 83 per cent of all US households have a subscription video on-Demand (SVoD) service from Netflix, Prime Video and/or Hulu – compared to 83 per cent in 2022, 78 per cent in 2020, 69 per cent in 2018, and 52 per cent in 2015. Twelve additional streaming video […]

August 10, 2023