Advanced Television

OTT

Research: US Q2 pay-TV losses slow to 1.5m

The quarterly variations in the pace of US traditional multichannel erosion offered slight improvement in the second quarter of 2021 without fundamentally altering the longer-term trajectory, according to Kagan, a media research group within S&P Global Market Intelligence. Losses to cable, telco and satellite video services slowed from the year-ago period to 1.5 million and […]

August 25, 2021

ViacomCBS seeks UK originals for Paramount+

Ben Frow, Chief Content Officer at ViacomCBS Networks UK, has revealed that the business would be commissioning local content for the new SVoD service Paramount+, set to launch in the UK in 2022. Speaking at the Edinburgh Television Festival, Frow outlined plans for Paramount+ to feature high-end, original drama and documentary content from the UK, […]

August 25, 2021By Colin Mann

Forecast: US OTT to grow 20% in 5 years

The number of OTT subscriptions in the US will increase from nearly 230 million in 2021 to more than 277 million in 2026, an increase of over 20 per cent in five years, according to Parks Associates A whitepaper, The Evolving Digital Media Landscape, developed in partnership with Everise, also reveals that 80 per cent […]

August 24, 2021

NBCU: ‘Liberate us from outdated measurement’

A senior NBCUniversal executive has suggested that although the media and technology landscape has completely transformed over the last few years, advertising measurement remains outdated, proposing that it is time for the industry to declare measurement independence. “Here’s something we all know,” writes Kelly Abcarian, EVP, Measurement & Impact, NBCUniversal, Advertising and Partnerships in an […]

August 24, 2021By Colin Mann

Nielsen: Tailored content drives SVoD growth

In an era of big data, personalisation is critical for marketers looking to develop authentic and meaningful relationships with consumers, suggests data, measurement and analytics company Nielsen in an Insights article. The same is true for content platforms, and that’s a trend we’re seeing among some of the newer video streaming entrants. Compared with the […]

August 20, 2021By Colin Mann

Forecast: 2020 Paralympics to break viewing records

The Tokyo 2020 Paralympics are set to break all viewing records with an estimated cumulative global TV audience of 4.25 billion people likely to watch the Games. The International Paralympic Committee (IPC) believes the combination of more broadcasters, increased levels of coverage and more live sport than any previous Games, makes it highly likely Tokyo […]

August 20, 2021

Research: 6 in 10 US homes AVoD viewers

According to research firm TDG, six-in-ten connected-TV households now watch a free ad-supported streaming service on television. YouTube remains the dominant free VoD provider, with free ad-supported streaming TV services (FASTs) such as Pluto TV and IMDb seeing growing audiences. “Clearly the effects of work-from-home and lack of traditional leisure options during the pandemic accelerated […]

August 19, 2021

FACT warns against Premier League piracy

With the 2021/22 English Premier League football season under way, some fans may be tempted to stream live coverage of matches illegally rather than watch them through the proper channels. However Kieron Sharp, CEO of UK intellectual property protection organisation FACT, is warning of the risk that they are taking and that they are exposing […]

August 19, 2021By Colin Mann

Research: US pay-TV sheds 1.2m subs in Q2

Findings from Leichtman Research Group indicate that the largest pay-TV providers in the US – representing about 95 per cent of the market – lost about 1,230,000 net video subscribers in Q2 2021, compared to a pro forma net loss of about 1,505,000 in Q2 2020. The top pay-TV providers now account for about 77.6 […]

August 18, 2021

Extreme Reach, BrightLine, personalised ad partnership

Suggesting the deal simplifies the activation of CTV/OTT plans within omni-channel campaigns by eliminating widespread pain points of sourcing and preparing creative, advertising, analytics and rights management platform Extreme Reach (ER) has formed a partnership with data-driven CTV ad experiences specialist BrightLine to create frictionless workflows as brands race to leverage the new personalised, interactive […]

August 18, 2021