Ad-funded VoD (AVoD) is outpacing other paid media with spend set to double to $47 billion (€41.2bn) by 2023 worldwide, according to WARC’s latest Global Ad Trends report. More broadly, both consumer and advertiser investment in OTT platforms is rising: globally, spend is projected to reach $129.3 billion in the next five years. As a […]
Openwave Mobility’s Mobile Video Industry Council (MVIC) meeting in London, which included Tier 1 mobile operators Deutsche Telekom, EE, KPN, MTS, Orange, Telefonica, Telus and Vodafone, expect that up to 90 per cent of 5G traffic could be mobile video. This projection is based on current trends and the upward trajectory of mobile video traffic, […]
Simulmedia, the advanced TV provider that gives marketers full transparency on media metrics, business outcomes, inventory placement and pricing, has begun to add premium OTT inventory from its linear TV partners to its Transparent TV offering. “Until now, we have mostly seen digital video platforms add small amounts of linear TV inventory to their offerings […]
Deutsche Telekom, the German telco, has rolled out its rebranded OTT TV offer in the country. Previously known as Entertain TV, the service will now be branded as MagentaTV. MagentaTV offers a whole new UI and some 75 TV channels, 45 of which are in HD, as well as catch-up VoD content, for €7.95 per […]
The gap between teens watching TV on-demand and live has grown significantly, with research from marketing communications agency MediaCom showing pre-teens (aged 8-12) are driving the popularity of streaming services in the UK. Nearly half of all teens say they currently watch on-demand TV most often (46 per cent compared to 38 per cent last […]
Blockchain-enhanced on-demand, online entertainment platform Xfinite has launched with the aim of redefining how entertainment-led content is consumed, produced and distributed. Its decentralised, blockchain-enhanced system is being designed better to meet the viewing trends of today’s digital content consumers while addressing limitations in current media production and distribution models. In Xfinite’s view, the provision of […]
The finale of BBC One’s Bodyguard was watched by an audience of 17.1 million people, 28-day 4-screen consolidated figures have revealed. This makes it the UK’s most watched episode of any drama series across all channels since current records began, in 2002. This is the largest audience recorded for a TV programme outside of sporting […]
Cinedigm has announced the launch of eSports digital-first linear channel, WHAM, on the US streaming service Pluto TV. WHAM is devoted to providing immersive programming covering all aspects of the gaming industry, from eSports to casual gaming. The channel’s offerings include original series, top teams competing in intense esports tournaments, and in-depth coverage of live […]
It is a fact that the use of dedicated streaming devices is correlated with lower uptake of traditional pay-TV services. However, research from The Diffusion Group (TDG) finds that one brand is particularly detrimental to legacy interests: Roku. In its ninth iteration of Benchmarking the Connected Consumer, TDG found that 35 per cent of Roku […]
Programmatic advertising platform Simpli.fi has unveiled what it says is a significant enhancement of its advanced TV capabilities, including nationwide addressable targeting, intent-based behavioural targeting, and granular demographic targeting for OTT and Connected TV (CTV) inventory. In addition to launching three methods of audience targeting on OTT/CTV inventory, Simpli.fi’s solution now also delivers the ability […]