According to the findings of the Q1‘19 State of the Streaming TV Industry report from real-time decisioning platform Conviva, year-over-year viewership grew 72 per cent and the rate of consumption growth increased by 49 per cent. In addition to fresh updates on index data related to consumption patterns, device market share, and customer experience issues, […]
We may be living through a golden era for content, but it is also the age of big data audience analysis, empowering broadcasters with more information than ever before to make their renewal and cancellation decisions. Ampere’s analysis of renewals and cancellations between September 2018 and March 2019 reveals that the streamers have been the […]
According to a study of major US broadcasters, pay-TV operators, telcos and OTT service providers from pay-TV subscription, billing and customer relationship management (CRM) specialist Paywizard, none are currently making the most of their data to more effectively engage customers and prospects, and most are near the beginning of their analytics journey. Yet the research […]
Cloud-based video experience solutions provider Linius Technologies has partnered with video solutions expert Hemisphere to build a Hyper-Personalized Advertising Prototype on its Software-as-a-Service (SaaS) platform, Linius Video Services (LVS). Linius’s patented VVE unlocks video files, enabling video to be treated as data for the first time. By applying that technology to video content, Linius claims […]
Analytics specialist Nielsen has launched a new technology, product and commercial initiative, Nielsen Advanced Video Advertising that will focus on expanding and innovating addressable advertising for Smart TVs and beyond. To further accelerate this initiative, Nielsen has acquired Sorenson Media, a leading addressable TV technology provider that will help transform TV from a one-to-many to […]
Ad industry creative asset management solution provider Extreme Reach has released its 2018 Q4 and full year Video Advertising Benchmarks report that highlights the transformative impact of connected television (CTV) platforms on the advertising industry. The report, based on metrics from the company’s platform, AdBridge, and specifically its proprietary video ad server, provides the strongest […]
European rugby union’s premier international tournament the Guinness Six Nations Championship has selected Amazon Web Services (AWS) analytics, machine learning, and deep learning services to deliver more in-depth insight into the Championship and enhance the match experience for rugby fans around the world. As well as providing the technology behind the live broadcast of on-screen […]
According to cloud-based video production, editing and distribution platform Grabyo, DAZN, the online sports streaming service owned by DAZN Group, has enjoyed an impressive 2018 leveraging the power of social video to bolster its brand awareness and drive subscription growth using Grabyo’s platform to deploy a targeted video distribution strategy across its social channels on […]
Industry analytics and technology solutions provider OpenVault has confirmed that TKS – a Vodafone company that provides American TV programming, telephone, Internet and wireless services to US military communities, including service members and civilians, in Europe – is using multiple OpenVault solutions to gain greater insights into broadband usage across its networks to better manage […]
Media and entertainment metadata provider Gracenote has launched its next-generation descriptive metadata solution designed to make possible more contextually-relevant and satisfying TV and movie discovery experiences. Gracenote Video Descriptors, the first of the company’s new Advanced Discovery products, will enable pay-TV providers, OTT services and connected device manufacturers to unlock deeper user engagement and loyalty […]