Another half a billion dollars was invested into virtual and augmented reality start-ups in the third quarter of this year, with a record $2.3 billion (€2bn) invested in the last 12 months, reports Digi-Capital. Q3 2016 saw the 9th straight quarter of investment trending upwards, as the money flowing into AR/VR is now being driven […]
According to a Nielsen study, people watching virtual reality videos recalled the brands mentioned 28 times more than in traditional commercials. Recall of 360 degree content in general was eight times higher, and consumers were three times as likely to buy after seeing an ad in the VR format. Nielsen’s research
A Juniper Research study has found that consumer app revenues from AR (augmented reality) will remain below that of the enterprise sector through to 2021, despite the high visibility of games such as Pokémon GO. Juniper forecasts that revenues from enterprise AR apps will reach $5.7 billion (€5bn) by 2021, rising ten fold from an estimated […]
The penetration rate of VR-enabled smartphones and tablets, as well as shipments of VR devices bundled with gaming consoles or PCs will continue to soar in the fourth quarter of 2016, according to Digitimes Research. Among these devices, shipments of VR video-enabled smartphones and VR devices bundled with consoles
The BBC has showcased an experimental ‘holographic’ TV device that “brings to life” some of its archive footage, ranging from the iconic BBC ident globes to giant dinosaurs. Cyrus Saihan is Head of Digital Partnerships at the BBC and explains more on this exciting project in a posting on the BBC’s Internet Blog site: “Although […]
Discovery Digital Networks has launched Seeker VR, a service it describes as “a robust VR and 360-degree content offering that extends the incredible storytelling and sense of adventure that Seeker is known for”. The immersive creator network, hosted on YouTube, features content from a vast community of popular digital storytellers, including JP Schulze, Jason Silva […]
English football fans can experience this weekend’s Premier League football clash between Chelsea and Arsenal live in Virtual Reality in four flagship EE stores in London, as part of a new BT Sport trial. BT Sport will film the game using Virtual Reality (VR) cameras and is working with LiveLike, a VR platform company that […]
Deutsche Telekom entered new digital ground with Germany’s first 360-degree HD concert live stream on YouTube. The celebrated premiere around the US band Red Hot Chili Peppers in the Kraftwerk in Berlin was followed by more than 100,000 viewers in the 360-degree live stream. More than half of the fans watched the concert with mobile […]
Cartoon Network will launch a new virtual reality mobile game and bespoke branded viewer, based on global hit animated series Adventure Time. Titled “I See Ooo”, the immersive virtual reality experience comes complete with a specially-designed viewer to play it through. It will launch in the UK and Nordics on September 29th. Launching as a […]
Giant cinema operator IMAX is getting into the Virtual Reality (VR) small-screen speciality market. IMAX is intending supplying VR stations at selected IMAX theatres. CEO Greg Foster, speaking at the Bank of America/Merrill Lynch media conference in Los Angeles September 15, also noted that the company is investing a significant amount of time working on […]