Advanced Television

VR

Discovery launches Haunted Castle VR film

Discovery Communications has announced the worldwide release of its scripted 360° VR production Haunted Castle, a short horror film shot at the famed Corvin Castle in Transylvania, Romania, one of the largest Gothic-Renaissance castles in Europe. The initiative is part of Discovery’s continuous investment in VR, with the purpose of engaging fans and immersing them […]

October 31, 2016

AR app downloads to top 2.3bn by 2021

A study from Juniper Research has found that the popularity of Pokémon GO is inspiring app developers to incorporate AR technologies into their applications. It forecasts that the AR market will rise to 2.3 billion apps by 2021, representing a 380 per cent increase from an estimated 482 million in 2016. The launch of the […]

October 25, 2016

GAME criticised for VR demo charge

High-street video game retailer GAME has faced a barrage of criticism following its decision to charge for demos of Sony’s new Playstation Virtual Reality headset. GAME is charging £5 (€5) for 10 minutes or £15 for a half hour in-store trial.  The chain has yet to comment officially, but its customer services department has told […]

October 24, 2016

Technicolor Q3 revenues up 30%

Technicolor has announced Q3 group revenues of €1.14 billion (versus €877 million a year ago).  Frederic Rose, Chief Executive Officer of Technicolor, commented:  “Our third quarter revenues have been solid as we continued to perform well and win major new awards across all our activities. We confirm our objectives for 2016 and remain strongly focused […]

October 21, 2016

VR firms form Disruptive Reality group

Five VR companies have joined to cooperate in producing ‘immersive entertainment’. Disruptive Reality includes games company Revolution Software; AR and VR studio Amplified Robot and its health-related arm Medical Realities; VR software developer Spearhead Interactive; digital agency Augusto; and training firm Digital Jam. Disruptive Reality will work as a studio and aims to collaborate with […]

October 21, 2016

Orange launching €50 VR headset

Orange is continuing to increase its presence in virtual reality (VR) market with the launch of the Orange VR1 headset. To be made available to consumers in several European markets, it is the latest device to join the company’s portfolio of own-branded devices. Aimed at customers making their first steps into the VR world, Orange […]

October 20, 2016

Penthouse: in UHD, VR adult TV leads the way again

Kelly Holland, CEO of Penthouse Global Media, talks to Advanced Television at MipCom about Penthouse TV’s commitment to 4K UHD, looks ahead to it’s plans for streaming TV, and says it will shoot and broadcast in Virtual Reality as soon as the platforms are able to deliver it effectively. [bitsontherun AefexJcX-hLYU43gg]

October 20, 2016

Escapade: UHD and VR takes us a mile up a mountain

Ed Kellie of Escapade Productions tells us he plans to use UHD and VR to make Steve Backshall’s 1 mile vertical climb for Comic Relief a truly immersive – and terrifying – experience.   [bitsontherun 2KkdtXEJ-hLYU43gg]

October 19, 2016

Nokia and du demo 4K VR video streaming

Nokia and UAE-based telecommunications service provider du, used Nokia AirScale Radio Access to showcase 360 degree virtual reality (VR) video streaming for the first time in the Middle East at GITEX 2016 in Dubai. In the demonstration, 3D 360 VR content created with the Nokia OZO VR camera was streamed to head-mounted displays using Nokia […]

October 18, 2016

NOS launches augmented reality on TV

NOS has become the first operator in Portugal to offer TV content in augmented reality. Viewers equipped with Microsoft HoloLens holographic glasses will be able to use the NOS TV online application to enjoy an interactive, integrated and personalised TV experience. Users can project the TV content they are watching online in the experimental application. […]

October 14, 2016From Branislav Pekic in Rome