A virtual reality video simulating a drink driving car crash has been released by alcohol maker Diageo. The four-minute video shows the collision of three cars, with viewers able to see it from 360 degrees. Some road safety charities said it helped to show the dangers of drink driving, but others said it could have […]
The ATP and ATP Media has announced that from now until November 20th, tennis fans will have an opportunity to experience the adrenaline of the Barclays ATP World Tour Finals in a whole new way. In a partnership between ATP, ATP Media, Infosys (the Global Technology Services Partner of the ATP World Tour) and Sony […]
Nokia and Sony Pictures haver agreed a new multi-year worldwide agreement whereby Sony Pictures will use Nokia OZO hardware and software tools to explore the creative potential of Virtual Reality production and distribution. The studio will also integrate the OZO Player SDK into Sony Pictures Home Entertainment`s Privilege Plus app, available through Google Play. “VR […]
BBC Research & Development’s (R&D) experimental The Turning Forest VR fairy tale launches next week for Daydream, Google’s mobile VR offering available free to all audiences. The Turning Forest is an enchantingly-surreal VR story produced by BBC R&D in collaboration with virtual reality production studio VRTOV. In a magical forest, a young child stares into […]
A Juniper Research study has forecast that there will be nearly 60 million smartphone VR headsets shipped in 2021, an increase of around 240 per cent on an expected 16.8 million this year. However, the lower price of these devices means they will only account for 7 per cent of hardware revenue. While millions of […]
Intel has bought California-based Voke which specialises in delivering immersive viewing experiences of live events. Intel said the deal will accelerate its strategy to build a broad portfolio of solutions to deliver “new, immersive sports experiences for athletes, fans and content producers”. Voke’s proprietary stereoscopic capture system offers a natural view of the action, allowing […]
Thomson, the UK’s largest tour operator, and Flashtalking, a global independent ad server have partnered to create their first 360° video creative campaign in ad units, showcasing St Lucia’s jungle zip-line. The launch, which integrates immersive 360° video into mobile and display advertising formats, highlights Thomson’s emerging leadership in Virtual Reality 360° content. “Flashtalking are […]
The New York Times and Samsung Electronics America have launched The Daily 360, a visual digital journalism project produced by The Times newsroom, that will deliver at least one 360° video every day, enabling viewers to see the news from all angles. Samsung is providing Gear 360 cameras and equipment to Times journalists around the […]
Ovum forecasts that VR video will generate revenues of $8.2 billion (€7.4bn) by 2020, which is impressive given that today consumer revenues around VR video are effectively zero – most content is either brand promotion, personal video, or technology demos. It also means that video will surpass video games as the number one revenue category […]
A study from Juniper Research has found that gesture and motion control will become vital in smartphone-based VR (Virtual Reality) and will be particularly important in driving up usage. Juniper forecasts 128 million devices by the end of 2016, rising to 492 million by 2020 – a growth of over 280 per cent. The report […]