Sky and Sir David Attenborough will take people behind the glass at London’s Natural History Museum in a world-first interactive virtual reality experience. Users will get ‘hands-on’ access to rare objects, while a three-dimensional hologram of Sir David offers his own unique insight on each specimen in a one-on-one interactive experience. In Hold the World, […]
Mark Zuckerberg has revealed Facebook’s new Camera Effects Platform to a developer event in California, designed to give developers the power to build AR tools. He described the previous rollout of camera functionality across all of Facebook’s apps as “act one”. Act two, he said, is “giving developers the power to build for augmented reality […]
Following a successful closed beta period that began in December 2016, virtual reality (VR) and 360-degree video streaming company Visbit is releasing their service into open beta, marking the industry’s first official availability of an end-to-end platform offering streaming of 4K and above resolution VR 360-degree videos over regular Wi-Fi and LTE for mobile VR devices. The […]
On April 18th a giant Atlas-5 rocket will launch a scientific satellite from Cape Canaveral in Florida. This is something of a routine launch, but what makes this special is that the United Launch Alliance (ULA), which looks after the Atlas launches, is capturing the complete exercise in 360° 3D. Users of Google’s 360-degree devices […]
In its new study, Virtual Reality Industry Report: Spring 2017, market research firm Greenlight Insights forecasts total virtual reality revenues to reach $7.2 billion (€6.78bn) globally by the end of 2017, of which, head-mounted displays (HMDs) will account for $4.7 billion. Anticipating modest growth in the short term, Greenlight Insights expects the VR industry to grow […]
UK commercial broadcaster ITV is partnering with VR production company VR City and media agency Goodstuff to showcase the highlights of forthcoming Randox Health Grand National horse race in virtual reality, following the success of the broadcaster’s recent VR campaign for the Cheltenham Festival which generated almost two million views across the four- day jump […]
The ability to reach out and interact with virtual environments is something unique to the virtual reality (VR) medium. It creates a sense of ‘being there’, particularly in opportunities such as emergent gameplay. Imperative to a more immersive
Participants in a panel discussion at TV Connect on ‘Broadcast innovation in sport’ have suggested that their companies’ acquisition of exclusive sports rights has presented the opportunity to enable deeper engagement by followers and viewers by using new and emerging technologies. Jamie Hindhaugh, COO, BT Sports, told delegates that the broadcaster, which holds the exclusive […]
Providing the avenue by which users can ‘escape’ reality, virtual reality (VR) provides the means to complete tasks, gain new experiences and preview new environments otherwise unachievable due to cost, safety, or physical capability in real life. But what of the overall style of the headset which allows users to achieve this escapism? A study […]
Three months after the PS VR’s release, over 1,000 consumers have reviewed the product on Amazon and Best Buy’s US consumer websites. Strategy Analytics report, PlayStation VR: Customer Sentiment Analysis, provides consumer insights based on these reviews. With an average score of 4.6 out of 5, the device has enjoyed an extremely positive consumer reception. […]