Virtual Reality (VR) is often viewed through the lens of consumer-driven gaming, but in a recent B2B technology survey of 455 US-based companies across nine vertical markets, ABI Research finds that while only 4 per cent of respondents have VR in operation, 85 per cent are at least in the stages of early investigation. In […]
Deutsche Telekom is to present Thirty Seconds to Mars – the band comprised of Oscar winning actor and musician Jared Leto, Shannon Leto and Tomo Milicevic – live to a global audience in a 360° concert experience on September 2nd. The band will perform an exclusive show during the Internationale Funkausstellung (IFA) at the Telekom […]
According to technology market intelligence firm ABI Research, 360-degree video, interactive and immersive content formats will generate $6 billion (€5.1bn) revenue by 2022; tapping into the virtual reality ecosystem as well as widespread support for application development on mobile platforms. The firm notes that today, producers, content owners, and distributors are experimenting with the mediums […]
As an interactive medium that offers unparalleled immersion, Virtual Reality (VR) allows users to experience, preview, and escape reality. Early adopters are predominantly gamers, driven to the medium by the promise of ‘being there’. But given the huge growth potential of the market, it is interesting to understand the demographics of VR owners and intenders […]
Worldwide revenues for the augmented reality and virtual reality (AR/VR) market are forecast to increase by 100 per cent or more over each of the next four years, according to the latest update to the Worldwide Semiannual Augmented and Virtual Reality Spending Guide from analyst firm International Data Corporation (IDC). Total spending on AR/VR products […]
Forecasts from hi-tech consulting firm Juniper Research on Virtual Reality suggest that wireless VR headsets (smartphone-based and standalone) data consumption will grow by over 650 per cent over the next four years, from nearly 2,800PB (Petabytes) in 2017 to over 21,000PB in 2021. The new research, Virtual Reality Markets: Hardware, Content & Accessories 2017-2022, found […]
Inception, a next-generation immersive content network, has announced a $15 million Series A funding round led by RTL Group, the broadcast, content and digital media giant. This investment helps Inception expand its content catalogue, enhance its technology platform and accelerate growth. Consumers can discover and experience VR content on Inception’s app – original programming created […]
Augmented reality (AR) and mixed reality (MR) presents many opportunities for application enhancement and new monetisation opportunities, but the technologies are still a long-way from being an everyday feature of consumers’ lives, according to Futuresource’s latest industry tracking report for AR and MR in mobile. The report,
The BBC has revealed it undertook a research programme into VR encompassing market sizing, a mix of existing ‘media needs’ research and a longitudinal ethnographic study. The Corporation recruited teens and adults from across the UK who were interested in VR but had little experience with it, giving each of them each a mid-range mobile […]
Digi-Capital has been saying for the last couple of years that Augmented/Virtual Reality is the fourth wave of consumer technology, and that AR could become much bigger than VR. But AR itself is not one giant wave, it’s a set of four big ones: mobile AR software, mobile AR hardware, tethered smartglasses and standalone smartglasses. […]