ETSI has announced that the Virtual Reality/Augmented Reality Association (VRARA) has signed a Letter of Intent to collaborate on interactive VR and AR technologies delivered over emerging 5G networks and hosted on Multi-Access Edge Computing sites. VRARA will be primarily involved with ETSI’s Multi-Access Edge Computing group. “Virtual and Augmented Reality technology holds the promise […]
Up to 20 immersive content creators will be offered support to develop innovative new prototypes and projects under CreativeXR, a new programme announced by Digital Catapult and Arts Council England. CreativeXR will help content creators develop more ambitious prototypes and explore new ways of storytelling enabled by virtual, augmented and mixed reality, making it easier […]
Huawei has officially released its Virtual Reality (VR) OpenLab industry cooperation plan, at Ultra-Broadband Forum (UBBF 2017) in China, to promote the prosperity of Cloud VR, facilitate technological innovations, incubate business scenarios, and construct a comprehensive Cloud VR industry ecosystem. The VR OpenLab industry cooperation plan aims to help upstream and downstream partners jointly explore […]
Digital Catapult, in partnership with immersive media company Hammerhead and Microsoft Mixed Reality Capture Studio, has announced the launch of Dimension, a state-of-the-art volumetric and 3D capture studio for the next generation of immersive content. Dimension, based in London, harnesses six years of Microsoft research and is one of only three such studios globally, alongside […]
Football’s governing body FIFA has confirmed that the 2018 FIFA World Cup Russia will see all matches produced in UHD/HDR, with VR and 360° VoD part of the overall production plan. Suggesting that FIFA TV has a “proud legacy” of pioneering new broadcast technology to ensure that football fans around the world can enjoy the […]
Roger Gastó, Head of Digital Products at FC Barcelona, has admitted that the football club needed to adopt a strategy of diversification and consolidation and develop digital products to achieve its goal of becoming the most loved sporting institution and reach revenue targets. Speaking at the Sportel Media and Marketing Convention in Monaco, Gastó told […]
YuMe, a partner for video advertising, in partnership with Isobar, a global digital agency; RLTY CHK, an immersive entertainment studio; and RetinadVR, an immersive media analytics platform, have released the results of a new virtual reality (VR) in-game advertising study. The study compared consumer responses to three forms of VR advertising — a pre-roll video […]
AMC has launched a new, immersive virtual reality app, AMC VR, which allows users to step into the worlds of AMC’s original series such as The Walking Dead, Into the Badlands and more. The AMC VR app, which is available immediately for iOS, Android, Gear VR and Google Daydream, allows users to experience virtual scenarios such […]
Samsung Electronics has unveiled the 360 Round, a new camera for developing and streaming high-quality 3D content for “specialists and enthusiasts who demand a superior virtual reality experience”. Announced at the Samsung Developer Conference (SDC 2017), the Samsung 360 Round uses 17 lenses—eight stereo pairs positioned horizontally and one single lens positioned vertically—to livestream 4K 3D video […]
YouTube has debuted virtual reality video series The Confessional, featuring comedians Trevor Noah, Judd Apatow and Howie Mandel. The show was filmed at Montreal’s Just for Laughs comedy festival in July and features comedians telling embarrassing, true stories. New episodes will continue to be added over the coming weeks. Nearly half a million immersive videos […]