The number of 360 video and VR studios is growing at an explosive rate. Every day a new VR studio is started somewhere in the world. Virtual Reality Marketing now lists 1784 studios in 72 countries. “It seems like we are reading about the death of VR on a weekly basis. But from our perspective […]
Research from Matrix Solutions has revealed one in four UK consumers are annoyed that brands and media companies are injecting ads into originally produced VR and AR content, compared to one in five US consumers. Research also revealed UK consumers are more indifferent to advertising in AR or VR than American consumers, with over half […]
The bulk of AR/VR start-ups aren’t selling outside their own backyards, at a time when growing revenue and extending financial runways are critical to survival. So, while there is money to be had internationally, many are simply leaving it on the table. Although Chinese computer vision/AR investment grew 3x to $3.9 billion (€3.37bn) over the […]
Oscar-winning film producer, Lord (David) Puttnam and University of the Arts London (UAL) have launched a major new educational initiative for the screen industries including film, television, animation, post-production, visual effects, sound and music for moving image, games and immersive realities. The initiative will be delivered by UAL’s London College of Communication, a specialist in […]
The European Tour and Tata Communications have completed a test of live 360° video in 8K Ultra High Definition. The technology test at Sky Sports British Masters shows how the most immersive 360° video and virtual reality applications could enable fans at home and at the course to engage with the action in new ways. Through a live 360° video […]
While content creators are seemingly happy to invest in dedicated material for Augmented Reality users, there are echoes of the whole 3D debacle in terms of the buying public. Norbert Hildebrand, an industry consultant in the high-tech sector and writing in specialist publication Display Daily, says that even though AR glasses are much more ‘wearable’ […]
Digi-Capital’s Augmented/Virtual Reality Report Q4 2018 tracked Chinese computer vision/AR market investment surging to $3.9 billion in the last 12 months, while North American AR/VR market investment fell from nearly $1.5 billion in Q4 2017 to less than $120 million in Q3 2018. At the same time, VC sentiment on VR softened significantly. Tim Merel, […]
Oculus Quest (formerly Oculus Santa Cruz) is the new class leader for premium/standalone VR, and looks like the ultimate expression of the early-stage VR 1.0 market, according to a report by Digi-Capital. Combining Oculus Go quality graphics with inside-out tracking and Touch controllers, it gives Facebook the most compelling version of the current state of […]
Platform Communications, the technology communications expert, has revealed that the Platform Media Index for IBC 2018 reveals ‘Online Video’ and ‘Media Convergence’ were the hottest topics at the global broadcast industry show – accounting for more than a third of share of voice combined. The Index provides a snapshot of leading media technology trends, moves […]
A study from International Data Corp (IDC), and based on its worldwide quarterly tracker of sales, says that global shipments of standalone and tethered Augmented Reality (AR) and Virtual Reality (VR) headsets will total 4.2 million units this full year, up 31 per cent on 2017. Looking ahead to 2022, shipments for these headsets is […]